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New French cyclewear brand launched

Café du Cycliste offers retro clothing in high-end fabrics

A new French cyclewear brand has just been launched offering retro-style clothing in high-end fabrics. Café du Cycliste, based on the Côte d'Azur, is certainly emphasizing style and quality and deliberately avoiding the current pro racing look. Think Rapha and Shutt VR but with more of a French feel.

The range is essentially broken down into the Sur le Bitume performance series and the Sur le Zinc urban series.

The Michelle jersey (below) from the Sur le Bitume series, for example, is made from a lightweight merino wool/polyester fabric (55%/45%) and comes with several neat-looking details. The front zip is full length, you get plenty of pockets including ones for an iPod and pump, and the logos are embroidered. It’ll set you back £103.

The Simone jersey (below) from the Sur le Zinc series is merino/polyester (43%/57%) too but it doesn’t look especially bikey. You get pockets in the lower back although the overall appearance is more like a polo shirt. Being largely merino, it shouldn’t start to whiff if you wear it riding into town and keep it on all day. That one costs £95. You’ll pay £13 shipping too, although that’s free on orders over £176.

Rémi Clermont, one of the Café du Cycliste founders, said, “Our spirit and products stand out from what exists on the French market, and our products are available worldwide via our online shop.”

Café du Cycliste is an actual café based in Châteauneuf-Grasse, a few miles from Cannes and Antibes.

For all the details and to make orders, go to

Mat has been in cycling media since 1996, on titles including BikeRadar, Total Bike, Total Mountain Bike, What Mountain Bike and Mountain Biking UK, and he has been editor of 220 Triathlon and Cycling Plus. Mat has been technical editor for over a decade, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. We send him off around the world to get all the news from launches and shows too. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a Cambridge graduate who did a post-grad in magazine journalism, and he is a winner of the Cycling Media Award for Specialist Online Writer. Now over 50, he's riding road and gravel bikes most days for fun and fitness rather than training for competitions.

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