“Wearing a helmet saved my son’s life” – these are the words of a mother who's backing our summer cycle safety message.
It follows the deaths of two cyclists in Sussex already this month. That’s two too many in our opinion.
In light of this, we’re urging all road users to ‘think bike’
As some of the commenters below have said already, there seems to be plenty of evidence to suggest compulsory helmet wearing does naff all to increase safety... also what have the two deaths got to do with the photo in question? Might have helped in that instance, but I doubt would have prevented the deaths! Seems a bit of a muddled message from the coppers.