Victoria Pendleton as Holly Golightly

Whatever it is she's selling, we're buying

by nick_rearden   April 12, 2010  

pendletonhovis.jpg

Multiple World and Olympic Cycling Champion Victoria Pendleton launched her latest campaign today for bread maker Hovis and in contrast to the wholesome check-shirt-and-jeans image where she's promoting Victoria's Recipes for healthy breakfasts, the photography big guns have been pulled out to portray her as Holly Golightly, the heroine played by Audrey Hepburn in the 1961 film Breakfast at Tiffany's.

Starting with Banana & Peanut Butter Toast, via Fruity French Toast and all kinds of other yummy permutations on er..toast, we were nonetheless here suitably inspired to fire up the Dualit and enjoy a more nutritious-than-normal snack. Of course, apart from flogging healthy wholemeal bread, there is a serious message to the campaign and, no doubt, banking on Victoria's appeal as a fit 'n' sporty role model for women, it's all about having a good breakfast to set you up for an energetic day. We're sold.

4 user comments

Oldest firstNewest firstBest rated

Ooh, one of my all-time favourite film characters.

Let's just hope Victoria doesn't have to suffer Mickey Rooney doing that dodgy-as-hell interpretation of the Japanese gent that Audrey Hepburn had to put up with in the film.

Although given she lives in Manchester, I suppose there's more chance of her bumping into Wayne Rooney than Mickey...

Simon_MacMichael's picture

posted by Simon_MacMichael [8035 posts]
13th April 2010 - 0:14

like this
Like (1)

she is so lovely.

jimmythecuckoo's picture

posted by jimmythecuckoo [1246 posts]
13th April 2010 - 13:29

like this
Like (2)

Audrey wins! See this photo of Ms. Hepburn as Victoria Pendleton. Bet Victoria couldn't carry a Yorkshire Terrier on her handlebars?

http://www.facebook.com/CatEyeBicycle#!/photo.php?pid=30430906&op=1&o=global&view=global&subj=82665259786&id=1103551448&fbid=1145111543657

NickInBath's picture

posted by NickInBath [41 posts]
13th April 2010 - 13:46

like this
Like (1)

She looks lovely - a sure inspiration for young women

Rode the E'Tape Caledonia - first sportiv ever and thoroughly enjoyed it

badbunny's picture

posted by badbunny [71 posts]
27th April 2010 - 13:58

like this
Like (2)