As a rider Mario Cipollini was the embodiment of Italian flamboyance, racing prologues in outré skinsuits and boasting a wardrobe filled with hundreds of sharp suits. A super-bling bike from the marque that bears his name is almost no surprise.

With the MCipollini RB1000 Luxury Edition, SuperMario's bike brand has gone even more over the top than you'd expect. Launched at the recent Like Bike ultra-high-end bike show in Monte Carlo, it boasts a gold, platinum and diamond head badge and platinum down tube logo.

MCipollini says the RB1000 Luxury Edition is "a great mix of high quality jewellery and innovative technology, a true expression of 'Made in Italy' in the world."

It's certainly priced like high-end jewellery. If you're desperate to add a bike to your collection that includes 40 grams of 18-karat gold, 122 grams of platinum and 17 carats (3.4g) of diamonds, it'll set you back about £37,000. We'll have two.

The company says the idea was "to create something new and without precedents, going beyond the limits and producing this RB1000 Luxury Edition in carbon, platinum, gold and diamonds. The result is an elegant and polished piece of art. A bike that is forever."