“A warning shot for the cycling and outdoor industry”: YT Industries files for insolvency as original founder starts process of buying back company
YT Industries is a brand that quickly made its name in the cycling industry for providing accessibly priced bikes for ‘young talent‘. From there, the brand sponsored many a successful athlete, such as Vali Holl and Andreu Lacondeguy, both of whom rode YT bikes to achieve incredible results. Oh, and remember the ad that starred Christopher Walken? … Read more