#SwearToChange

Auto Trader responds to criticism of its #SwearToChange campaign which sees reflective gear offered free to vulnerable road users

Used car magazine and website tells road.cc it has had "a great response from the cycling communities"a

Wed, Jan 30, 2019 16:49
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Auto Trader’s #SwearToChange road safety campaign offers free reflective gear to cyclists – and sparks a social media backlash

Auto Trader aims to promote harmony between road users - but does it fall into trap of being perceived as shifting onus to vulnerable road users?

Wed, Jan 23, 2019 20:51
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