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British Cycling barrier sign at road race

British Cycling brings in corporate finance consultants and creates new events wing to “supercharge commercial growth” amid declining membership figures

British Cycling says separating their commercial businesses into a new entity can "grow events and new digital revenue streams"

Tue, Dec 09, 2025 12:13
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British Cycling (Alex Whitehead/SWpix.com)

“What happens when you take on Shell as a sponsor”: Cyclists blame “nauseating greenwashing” deal as British Cycling membership drops by 15,000 in under two years

The national governing body also posted its third consecutive loss amid “severe economic headwinds” – as its CEO emphasised the “urgent” need to modernise and increase commercial prospects, while insisting there’s no “overnight fix”

Fri, Dec 13, 2024 17:31
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British Cycling (Alex Whitehead/SWpix.com)

“A step in the right direction or a nice bit of greenwashing?” Shell-backed British Cycling aiming to halve carbon emissions in six years and achieve net zero by 2035 – as governing body says partnership with oil giant is key to “positive progress”

The national governing body’s first long-term sustainability strategy also aims to support organisers to deliver sustainable events and to encourage more people to swap their car for a bike for short journeys

Wed, May 29, 2024 19:18
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Brandalism’s anti-Shell British Cycling ads

“When British Cycling teamed up with Shell, many of us puked our bodies inside out”: Cyclists praise climate activists’ guerilla ad campaign as Shell slams “misleading” billboards

According to Shell, Brandalism’s striking “hacked” billboards “completely mischaracterise the nature of our partnership with British Cycling”, while British Cycling itself insists its partnership with the oil giant makes a “positive impact”

Thu, May 16, 2024 13:54
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Great Britain’s Sophie Capewell at 2022 UCI Track Worlds (copyright Alex Broadway, SWpix.com).JPG

No laughing matter: Shell UK, British Cycling and Active Travel England

April Fool’s jokes aside, the rows over petrochemical giant’s involvement come at a bad time for both organisations

Sat, Apr 01, 2023 11:01
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Petrol Station copyright Simon MacMichael .jpg

Shell UK chairman David Bunch joins Active Travel England board

“I’m delighted to have David on my team to help us deliver a step change in active travel,” National Active Travel Commissioner Chris Boardman said of the non-executive director’s appointment

Sat, Mar 25, 2023 14:28
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Sir Chris Hoy, 2022 world track championships (screenshot – BBC Three)

Chris Hoy: British Cycling deal can ‘put cycling on Shell’s agenda’

“If you want to make change, it’s better to be on the inside,” the six-time Olympic champion said

Sat, Oct 15, 2022 18:33
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Petrol Station copyright Simon MacMichael .jpg

“Greenwashing, pure and simple” – fury as Shell UK sponsors British Cycling

Members express shock at announcement of partnership, with many saying they will cancel their membership

Mon, Oct 10, 2022 15:30
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