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professional cycling

The most obscure sponsors of the pro cycling peloton April 2025

The most obscure sponsors of the pro cycling peloton — from crypto to state-backed funding, we dive deeper into some of cycling’s more peculiar patrons

From Tadej Pogačar's world champ's kit advertising a mysterious AI start-up with 14 Instagram followers, to Scandinavian service stations and breeding tubes for cows — the glamorous world of professional cycling will take money from just about anywhere

Sun, Apr 27, 2025 11:00
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road.cc podcast episode 71 lead image

“Our sport will wither and die if we refuse these sponsors”: Sportswashing and pro cycling’s carbon footprint discussed, plus LTNs vs dodgy data on the road.cc Podcast

In episode 71 of the road.cc Podcast, we’ve got two great guests and two compelling topics to discuss… namely sportswashing and low traffic neighbourhoods

Thu, Feb 22, 2024 14:16
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Peter Kennaugh celebrates his 2014 national championships win (copyright British Cycling)

Peter Kennaugh to take “indefinite break” from cycling due to mental health issues

In a post on Instagram, the 29-year-old announced he would be taking a break to focus on his health and his family

Fri, Apr 05, 2019 10:19
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