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diversity

Commuters

“A diverse workforce is good for business”: Cycling industry group aiming to fill “gender data gap” to understand “feeling of women being underrepresented in sector” and drive real change

“We’re examining what companies are doing to attract female talent, and what challenges or barriers women may be facing in advancing their careers,” says Cycling Industries Europe

Thu, Jul 10, 2025 13:58
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Female cyclist in london red coat on steel road bike -copyright Simon MacMichael

“Those who don’t see themselves may feel cycling is not for them”: Images of cyclists lack diversity and focus on cycling as leisure rather than transport, researchers suggest

Analysis commissioned by climate charity suggests images of cyclists not representative, as group argues: "We simply cannot afford to exclude many people from choosing cycling as an alternative form of transport"

Tue, Oct 15, 2024 16:07
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Commuters (CC licensed image by kube414_Flickr).jpg

‘The male, white, cycling enthusiast niche has reached its natural limit’: Cycling must address lack of diversity, says Bicycle Association

Launching its Diversity in Cycling project, the Association has urged the bike industry to change if it wants to grow and reach new customers

Wed, Mar 08, 2023 12:49
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