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Buried under all the bad news today are reports of the death of Fiorenzo Magni.
Magni was an all time great winning the Giro d’Italia 3 times during the golden age of Italian cycling of the 40s and 50s and won the Tour of Flanders 3 consecutive times.
He also revolutionised sponsorship when he persuaded Nivea to become the first company outside of the cycling industry to sponsor a team in 1954.
He was a hard man and famously finished 2nd in the 1956 Giro after breaking his collarbone half way through the race.
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