wobbly wheel – fix or ditch?

So a pothole in Essex got the better of my front wheel on the weekend. First I knew was an immediate flat tyre. After putting a new tube in I noticed the wheel was not longer rolling straight. Looking at the brake pads I could see the rims were getting close to the pad every revolution. I nursed the bike home and, after a few concilatory beers, am now considering what to do: fix the wheel or ditch in and get some new kit.

I’ve got a 2012 Mavic Aksium Elite wheelset so they aren’t exactly top range to start with but they’ve been absolute stalwarts on the pitted country roads. They’ve done plenty of miles and been faultless until now. The rear wheel fine so I’m just thinking about a new front wheel. 

Any recommendations? Is it worth fixing what is a relatively cheap wheel anyway? Or should I just fork out and get a new wheel? Any recommendations? I’m an enthusiastic amateur rider doing a few sportives a year so not looking to break any time trial records. I don’t mind mixing brands or anything like that. Not too precious about astheitics.