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Strava Premium Upgrade

  • This topic has 16 replies, 17 voices, and was last updated 10 years ago by Velo_Dom.
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  • December 25, 2013 at 10:15 pm #20382
    edd23

    Is upgrading to Strava premium worth the approx. £36 per annum sub 😕

    I think Strava is great and I would be lost with out it; to be absolutely honest part of me feels a bit guilty for using the free service anyway and if it was a pay service I would probably happily pay £3/mnth. So should I upgrade to premium 😕 😕

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  • May 22, 2016 at 7:57 pm #766477
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    Velo_Dom

    I tried premium as a free

    I tried premium as a free 30day trial, then didnt bother to cancel, so I have retained the premium. 

    Given that I use a Garmin 500 (outdated now, I know) I feel I may be missing out on some of the features, that being said I like bits of extra inof I do get and the idea that I am supporting the developers. 

    May 18, 2016 at 10:54 am #766475
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    Simon E

    step-hent wrote:

    step-hent wrote:
    From a pure business (rather than a user perspective), the real question is whether they should put the price up to £5 or more per month.

    Once they’ve got you hooked on the extra features they can continue to nudge the price up regardless. Most existing subscribers will feel they have to keep paying as the alternative is to miss out (and possibly lose everything). It happens all the time. Caveat emptor.

    May 17, 2016 at 1:19 pm #766473
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    theSplund

    Kapelmuur wrote:

    Kapelmuur wrote:
    I’m 66 years old, a relative newbie not a competitive cyclist, so I’m never near the top of the leaderboard.

    However, I’d like to know how I compare against other o/65s which I’d get with Premium, but I’m not so interested that I’d pay £3 a month.


    Whilst being a mere youngster, at 52, I’ve had the same thought

    January 1, 2014 at 1:56 pm #766471
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    Fizzing Foxes Rockets

    If you want to analyse your
    If you want to analyse your data further you could always take a look at http://www.veloviewer.com cuts your data from Strava into so many different ways etc. Available free but you can also donate to help support the guy who writes all the code.

    December 31, 2013 at 3:29 pm #766469
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    step-hent

    morethansonglyrics

    morethansonglyrics wrote:
    Let’s see your demand curve Colin.

    eg.
    £36 x 1m subs = £36m rev
    £24 x 1.5m subs = £36m rev

    Reducing the price by a third would require a 50% boost in subscribers to be tangible. Plus the extra cost of handling 50% more payments. Bit of a gamble.

    If someone isn’t interest at £3 pcm I don’t see that they would be at £2. Everyone wants more for free.

    Spot on. From a pure business (rather than a user perspective), the real question is whether they should put the price up to £5 or more per month. £60 x 800,000 = £48m revenue. The premium features are of most use to those with power meters. As power meters become more accessible and cheaper, they’ll get more users who have a good reason to be on premium, and those prepared to spend a few hundred quid on a PM will most likely be prepared to pay at least £5 a month to get the most from it…

    December 31, 2013 at 3:26 pm #766467
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    mooleur

    Joeinpoole wrote:I can’t see

    Joeinpoole wrote:
    I can’t see much on Premium Strava that I can’t already get for free via the Garmin Connect website. I’m surprised that they can’t think of enough goodies to make Premium attractive.

    This, I’ve found Strava premium only really worth it since I’ve owned a power meter and even then it’s data isn’t quite as helpful as the likes of Connect or WKO/TrainingPeaks.

    Its kind of OK if you’re comparing yourself against other athletes too (especially if they also have a power meter and are broadcasting their power data).

    You do get to beta lots of sometimes fun stuff though which is always fun if you’re geeky.

    December 31, 2013 at 3:23 pm #766465
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    allez neg

    I’ve just upgraded for the
    I’ve just upgraded for the month to see what its like. £4 a month is less than the cost of the bottle of wine that I now won’t be drinking! B-)

    December 31, 2013 at 2:41 pm #766463
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    morethansonglyrics

    Let’s see your demand curve
    Let’s see your demand curve Colin.

    eg.
    £36 x 1m subs = £36m rev
    £24 x 1.5m subs = £36m rev

    Reducing the price by a third would require a 50% boost in subscribers to be tangible. Plus the extra cost of handling 50% more payments. Bit of a gamble.

    If someone isn’t interest at £3 pcm I don’t see that they would be at £2. Everyone wants more for free.

    December 31, 2013 at 1:12 pm #766461
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    Colin Peyresourde

    It’s a good point. Why don’t
    It’s a good point. Why don’t they lower the price point? Surely it doesn’t cost them any more to run with more subscribers at £24 per year? And would bring more revenue

    December 30, 2013 at 7:49 pm #766459
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    Cyclist

    I have been riding for longer
    I have been riding for longer than I can remember, no speedo then speedo no cadence then cadence no heart rate then heart rate and I can say that I could not ride without them, certainly when training starts proper. I have not felt the urge to get strava ever, until over the last couple of days I have seen some great offers in the sale, but spotting this post has now knocked that on the head. You will find over time the cost will go up why the free access stuff will reduce, so my advice is if you want strava then I would take the £3 because it will end up £10 a month with no free access other than to see your route… Mark my words. I have been involved in that kind of marketing/sales.

    December 30, 2013 at 7:31 pm #766457
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    bobbinogs

    I love Strava and am happy to
    I love Strava and am happy to pay for the Premium. I agree that the features are minimal (I like the leaderboard age selection and suffer scores but that’s about it). I mainly decided to go Premium to support the site; it really is very few pennies spent compared to other bike related purchases, etc.

    December 30, 2013 at 10:52 am #766455
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    Kapelmuur

    I’m 66 years old, a relative
    I’m 66 years old, a relative newbie not a competitive cyclist, so I’m never near the top of the leaderboard.

    However, I’d like to know how I compare against other o/65s which I’d get with Premium, but I’m not so interested that I’d pay £3 a month.

    December 27, 2013 at 10:40 pm #766453
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    Swami Dave

    Don’t forget free access to
    Don’t forget free access to Sufferfest videos.

    December 27, 2013 at 9:56 pm #766451
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    Joeinpoole

    I can’t see much on Premium
    I can’t see much on Premium Strava that I can’t already get for free via the Garmin Connect website. I’m surprised that they can’t think of enough goodies to make Premium attractive.

    I wouldn’t feel too guilty about not paying (directly) for your use of the site. It’s the owners’ job to work out how best to monetise their enterprise before they eventually sell it for a few $M’s.

    December 26, 2013 at 10:04 pm #766449
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    giobox

    I pay solely because I love
    I pay solely because I love the service and want to support the developers. That said, I’ve often found it hard to see the benefits. Recently they added the function to download rides as GPX files for use with a garmin – this is a pretty neat way to try out your friends routes. Aside from this the free version does 95% of the premium offering. Also, you can pay monthly if you sign up on the smartphone app – I imagine the site probably offers the same option?

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