People come up with lots of
People come up with lots of reasons for not cycling. In London, safety is the probably the first, followed by distance/effort. If they aren’t used to it, it probably takes a few weeks to get past the point where it is a chore to when they start enjoying it. If they make it that far, they are probably hooked but think of the money gyms make from all the people who sign up in January and are never seen again.
And yes, I do believe that the more on the roads, the better for us all, even if some of the summer-only riders annoy me at times.