dominicloh2

Industry insider, writer, strategist, business mentor. Over 20 years in sports marketing and branding, 15 years in the bike industry and still counting. Founder of RudeMTB.

2026 Fulong Bike Fest 1

China wants Western mountain bikes, and the West wants Chinese ones. What’s going on?

Dominic Loh went along to the 2026 Fulong Mountain Bike Festival in Chongli, China, and came away with some hot takes

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