SRAM Red turns black

Top-of-the-range groupset available in new finish

by Mat Brett   February 22, 2011  

First of all Red went yellow, and now it’s turning black; SRAM are launching a new edition of their top line groupset that’ll be available from next month.

The brake callipers are black, for example, as is the rear mech body, and the chainset comes with black anodized chainrings. Essentially, SRAM have given most of the silver bits of the standard version a black finish. The changes are all cosmetic; features and function remain unaltered.

The yellow Limited Tour Edition of SRAM Red has just gone on general release, which is basically black with yellow graphics – this is starting to get quite complicated. It was first used in last year’s Tour de France by the SRAM-sponsored previous winners of the race, and then by subsequent SRAM-equipped yellow jersey wearers. The new black version is very similar, but you get standard graphics instead of yellow.

Many of the WorldTour teams, including Garmin-Cervélo, Saxo Bank Sungard and Liquigas-Cannondale, will be competing with the Black version over the 2011 race season.

So, there you go; it turns out that black is the new Red. Confused? You should be.

Prices have yet to be announced.

 

11 user comments

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What next, pink?

STATO's picture

posted by STATO [409 posts]
22nd February 2011 - 12:35

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Devil purple?
Angry pink?
Sick green?

... ... need more speed!

JC's picture

posted by JC [125 posts]
22nd February 2011 - 13:58

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Could they make the logo on the shift lever any bigger?

mr-andrew's picture

posted by mr-andrew [294 posts]
22nd February 2011 - 15:15

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I read somewhere that the big logos are for the pros - it shows up well in head on photographs.

Similar to the (supposed) reason Shimano stuck with external gear cabling for so long; you could easily tell a rider was using Shimano, not Campagnolo in a sprint finish.

Rob

posted by robert.brady [146 posts]
22nd February 2011 - 15:59

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For gods sake, why not just go the whole hog and call this new edition the 'Campag rip-off' model?

posted by Karbon Kev [663 posts]
22nd February 2011 - 16:43

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I really don't see the point of this. Instead of wasting time painting their top end gruppo in different colours, perhaps they would be better served designing something to take on the electronic offerings from Shimano & Campag?

posted by Velo Rapide [2 posts]
22nd February 2011 - 21:10

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Velo Rapide wrote:
I really don't see the point of this. Instead of wasting time painting their top end gruppo in different colours, perhaps they would be better served designing something to take on the electronic offerings from Shimano & Campag?

Why.......? Thinking

posted by BikerBob [115 posts]
23rd February 2011 - 22:13

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Confused Are SRAM components made in Taiwan?

posted by Kim Chee [13 posts]
24th February 2011 - 0:12

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Hydraulic shifting and braking, please.

sponging-machine's picture

posted by sponging-machine [108 posts]
24th February 2011 - 12:32

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to be honest, the sram kit at expo 2011 was a little underwhelming. As others have said, its a bit half hearted to offer no fundamental changes other than branding and marketing - the yellow stuff made sense to a degree and it tied in with the tour but sram need to make bigger changes to really get people to choose it over other brands in my opinion.

by the way, I ran sram on one of my old bikes along with some sram s80 wheels - liked them and Id like others to but I think they need to do more to convince those with a loyalty to one of the more traditional brands.

not all carbon is the same.

Jon Burrage's picture

posted by Jon Burrage [1080 posts]
24th February 2011 - 23:58

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why did they call it red if they were gonna have it in a load of diffrent colours? Apparantley bikes are brought with the eyes but I think actually making the mechanics better, rather than fussing on with paint would sell more Confused

hi

posted by cool guy 999 [54 posts]
27th March 2011 - 12:25

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