Bradley Wiggins claims marginal gains are "rubbish"

To me this all sounds a bit like he's playing down the role Team Sky played in his success 

Name a Professional Cyclist that wouldn't want +5% of improvements to his riding and support strengths, even if some of them might not work for individual riders.

Although we'll never really know whether Wiggins would have won the 2012 TdF without  those Marginal Gains, they could be the underappreciated difference between winning, or not; that and being the team's Protected Rider.

Ok, bedding suppliers etc might have been falling over themselves to supply Team Sky and Team GB, but sponsorship is vital for a team to operate without going into financial deficit.

How does he think Team Sky was part-funded? Er . .

Do Team Wiggins "partners"/"sponsors" get free promotion/publicity? No

Is his speech just a bit of SPAM? Definitely

Marginal Gains, eg having Froome ride in front of you for most of the 2012 TdF, not being able to keep up with him, and calling him back when he lit up the road.

Those Marginal Gains?

I guess he's just fed up with marginal gains getting so much media time and assumes everyone is forgetting it's just the icing on the cake of the athelete's hard work and dedication, maybe some do but I think the majority of people realise it is just that last 1-2%.

Why so bitter and twisted!! I'm sure he has many things to thank Team Sky & British Cycling for! And I think the mystery package contained "Viagra", help him get up the mountains!

He's calling her thick..

"...when you're a man of my integrity..."

Sorry for stating the obvious, Bradley, but a"marginal gains" program in the Team Sky context assumes that they are working with top of their game athletes who want to win. As their name denotes Team Sky performs as a team,much the chagrin of the competition, and dumping on your old team now shows a big lack of style. 

Obviously , a slice of humble pie was not included in your mystery care package.....

I was at the talk. He was entertaining, pretty funny and honest about things up to a point - he obviously didn't discuss the ongoing investigation or anything too controversial...but he did mention the 'death star going into meltdown in the last few months' and a few other things. 

People are looking for too deep a meaning over his comments in this thread. It was a talk to various city mamil types, part of his retirement plan to give talks for money and so on (he mentioned this). 

And the talk was free to attend, so I didn't have any complaints!

The mystery package was his sandwiches for lunch.  Jam.

And Brad W was so much better than the oppo that even without his 5% of pillow based marginal gains, he would have romped home.   

Can I say that former national treasure Bradley Wiggins might be better off keeping his gob shut rather than coming over as a bit of a selfish and stupid knob?

Brad brad brad, you got dragged to your tdf win by froome and only won it because he was told to let you, and now this? No class. 

So far I have been proved right about SKY doing everything they could within the rulebook using performance enhancing drugs.

I can only hope I'm going to be right that the disgraced cyclist bradley wiggins get's his wins taken from him.

They made me do it I was told to do it...Isn't that the line David Millar took? Unfortunately for Mr Wiggins David Millar was a humble affable chap with big eyes who got away with the sob story, I think Wiggins arrogance is too similar too familiar to the significantly faster, signnificantly better cyclist from Texas.

There are no mystery packages wearing lycra!

Brad always came across as cagey, not that proud of his TdF win, compared to the other acheivements in his palmares. But all this biting of the hand that fed him, wow. Whenever it all comes out , he's not going to have too many friends

In summary:

Outspoken, naturally talented athlete says that his success is mainly down to him, rather than the management, equipment innovation, and coaching structures around him. 

Our 'golden era' of cycling must have therefore been down to the coincidental emergence of a whole batch of naturally talented, world beating cyclists.  

So he was forced to take medication? That seems to be what he is implying.

Likelihood of getting full facts is marginal.

Marginal gains are just that - marginal.

I reckon 5% is marginal too!

He wants to be a "celebrity" now that he's retired. That's why he appeared on The Jump. Anything he says from this point forward is merely to generate media coverage and can be taken with a rather large pinch of salt.

"Marginal gains is bollocks" makes a headline. Nevermind that he went on to explain that it "only" gave him 5%, thus nullifying the headline. Journos are writing about it and we're discussing it.

Almost makes me want to rush out and buy a Skoda...

This from the man who set a new hour world record using every marginal gain in the book, and then some.

The mystery package diclosure will be nothing spectacular. He's hardly going to say it was a banned substance and run the risk of having his TdF title taken from him.

As for marginal gains, it just another coaches way of explaining how they get the best out of a person.   

Yep couldn't agree more unconstituted.

Oh dear. How to be right and wrong, spectacularly, at the same time.

The thing with stuff like marginal gains, or the chimp paradox, is that they are brands, and like all brands, there'sa huge amount of hype behind them, in order to sell them, but actually, there's substance too.

Steve Peters re-packaged a set of ideas that are almost commonplace in terms of psychology, in an attractive, user-friendly metaphor, and sold them. The fact that that is a selfish act on his part (he was trying to make money, not heal the world) doesn't change the fact that there are useful truths in there, and a useful metaphor.

Marginal gains is an interesting way of packing the idea of continuous improvement, of working on every component of performance. It won't make me a world champion, because I'm fat old and slow, and Wiggins is right that you have to have the base right in order to fine tune it with marginal gains, but once you have the base then every little bit helps. Yes, Dave B re-packaged this pretty much boring management practice in a way that made the mundane part of his personal brand, but hey, sportsmanagement isa career of finite length, and he needs to promote himself in order to put money away for the  afterlife of an ex sports manager.

Sounds like Brad is working on his personal brand, as cycling's answer to Jeremy Clarkson.