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World's 3rd biggest porn site sponsors Italian cycling team

xHamster backs Turin-based Promosport Racing

A cycling team in Italy has announced its new sponsor - and it's one of the world’s biggest adult entertainment websites.

Houston, Texas-based xHamster, ranked by Alexa as one of the world’s 100 most popular websites – and the third biggest pornography site – will this season sponsor Promosport Racing, founded in 2013 by three keen cyclists.

The team, based in Moncalieri just outside Turin, mainly focuses on downhill mountain biking, including competing in the Italian Cup, and also won its regional cyclo-cross championship last year.

"[We] tend to believe that cycling, as xHamster, is all about passion, commitment and a great deal of teamwork. It`s about accepting the challenges and exceeding the limits, while working in a team of professionals whom you can undoubtedly trust. That`s the reason why we stand behind the sponsorship of Promosport Racing team", said xHamster in a press release.

Promosport Racing’s Vice President, Federicio Silvi, said, "It takes a viable brand for a viable team, and we couldn`t expect a better adding for season 2016! We are incredibly excited to have xHamster among our main sponsors".

xHamster says its “goal is to raise awareness in the community about safe sex and the health of men and women around the world.”

It's not the first time we've mentioned Italy and pornography in close proximity this week - legendary sprinter Mario Cipollini, who posted a picture of himself on Wednesday wearing a cycle helmet and little else, once said that if he hadn't become a cyclist he'd have liked to have been a porn star.

> Cipollini baits helmet lobby - by wearing one, and nothing else

Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

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16 comments

Avatar
Skylark | 8 years ago
0 likes

The two topics go hand in hand don't they?

Let's just admit it.

Avatar
harman_mogul | 8 years ago
1 like

This thread will pun and pun...

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Jitensha Oni | 8 years ago
0 likes

Rule #5

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dottigirl | 8 years ago
0 likes

Oh goody, does this mean I can mention my slightly-naughty cycling story?

http://www.torialyons.co.uk/2014/10/14/a-wheelie-good-time-free-story/

Strangely, I never have any friends wanting to borrow my pump...

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brooksby replied to dottigirl | 8 years ago
0 likes

dottigirl wrote:

Oh goody, does this mean I can mention my slightly-naughty cycling story?

http://www.torialyons.co.uk/2014/10/14/a-wheelie-good-time-free-story/

Strangely, I never have any friends wanting to borrow my pump...

Erm - that's a very innovative use for a pump...

Avatar
Windydog replied to dottigirl | 8 years ago
0 likes

dottigirl wrote:

Oh goody, does this mean I can mention my slightly-naughty cycling story?

http://www.torialyons.co.uk/2014/10/14/a-wheelie-good-time-free-story/

Strangely, I never have any friends wanting to borrow my pump...

 

Pure filth.  Thanks for the Monday morning morale. smiley

Avatar
dottigirl replied to Windydog | 8 years ago
0 likes

brooksby wrote:

Erm - that's a very innovative use for a pump...

Still makes me giggle every time I read it.

Windydog wrote:

Pure filth.  Thanks for the Monday morning morale. smiley

It's a pleasu...ummm, no worries.

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BBB | 8 years ago
1 like

The competition will be very stiff...

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The Rake | 8 years ago
2 likes

Will they be encouraging their riders to come second?

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captain_slog | 8 years ago
2 likes

Maybe I've led a sheltered life but I hadn't heard of xHamster before. And if I had, I'd probably have assumed they catered for very niche tastes.

I guess we can look forward to a road.cc review now.

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Dnnnnnn replied to captain_slog | 8 years ago
1 like

captain_slog wrote:

Maybe I've led a sheltered life but I hadn't heard of xHamster before. And if I had, I'd probably have assumed they catered for very niche tastes.

I guess we can look forward to a road.cc review now.

It's Freddie Starr's favourite site.

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Dr. Ko | 8 years ago
0 likes

For the climbers: It is all about the pain. (Fifty shades of racing)

And I thought my blog was naughty!

Can we expect viagra pill ads now also on road.cc?indecision

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Argos74 | 8 years ago
6 likes

They'll be needing some new jersey designs then. Okay then... for the rouleurs:

//i.imgur.com/Y4xpFyN.jpg)

[Stronger, faster, longer].

For the mountain bikers:

//i.imgur.com/rCEswAf.jpg)

[Where women come first]

And the sprinters:

//i.imgur.com/zkmJ2Cb.jpg)

[No one finishes like us]

Tried thinking of one for the climbers, but no, I'm done here.

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Canis Cibo | 8 years ago
0 likes

It's all riding...

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HalfWheeler | 8 years ago
0 likes

An inclusive and family orientated decision. What could go wrong?

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don simon fbpe | 8 years ago
6 likes

If sticking one's old boy in the face of a dead pig is good enough for our illustrious Prime Minister, who are we to comment?

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