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xHamster backs Turin-based Promosport Racing

A cycling team in Italy has announced its new sponsor - and it's one of the world’s biggest adult entertainment websites.

Houston, Texas-based xHamster, ranked by Alexa as one of the world’s 100 most popular websites – and the third biggest pornography site – will this season sponsor Promosport Racing, founded in 2013 by three keen cyclists.

The team, based in Moncalieri just outside Turin, mainly focuses on downhill mountain biking, including competing in the Italian Cup, and also won its regional cyclo-cross championship last year.

"[We] tend to believe that cycling, as xHamster, is all about passion, commitment and a great deal of teamwork. It`s about accepting the challenges and exceeding the limits, while working in a team of professionals whom you can undoubtedly trust. That`s the reason why we stand behind the sponsorship of Promosport Racing team", said xHamster in a press release.

Promosport Racing’s Vice President, Federicio Silvi, said, "It takes a viable brand for a viable team, and we couldn`t expect a better adding for season 2016! We are incredibly excited to have xHamster among our main sponsors".

xHamster says its “goal is to raise awareness in the community about safe sex and the health of men and women around the world.”

It's not the first time we've mentioned Italy and pornography in close proximity this week - legendary sprinter Mario Cipollini, who posted a picture of himself on Wednesday wearing a cycle helmet and little else, once said that if he hadn't become a cyclist he'd have liked to have been a porn star.

> Cipollini baits helmet lobby - by wearing one, and nothing else

Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.

16 comments

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don simon [994 posts] 1 year ago
6 likes

If sticking one's old boy in the face of a dead pig is good enough for our illustrious Prime Minister, who are we to comment?

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HalfWheeler [606 posts] 1 year ago
0 likes

An inclusive and family orientated decision. What could go wrong?

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Canis Cibo [74 posts] 1 year ago
0 likes

It's all riding...

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Argos74 [434 posts] 1 year ago
6 likes

They'll be needing some new jersey designs then. Okay then... for the rouleurs:

//i.imgur.com/Y4xpFyN.jpg)

[Stronger, faster, longer].

For the mountain bikers:

//i.imgur.com/rCEswAf.jpg)

[Where women come first]

And the sprinters:

//i.imgur.com/zkmJ2Cb.jpg)

[No one finishes like us]

Tried thinking of one for the climbers, but no, I'm done here.

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Dr. Ko [202 posts] 1 year ago
0 likes

For the climbers: It is all about the pain. (Fifty shades of racing)

And I thought my blog was naughty!

Can we expect viagra pill ads now also on road.cc?indecision

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captain_slog [394 posts] 1 year ago
2 likes

Maybe I've led a sheltered life but I hadn't heard of xHamster before. And if I had, I'd probably have assumed they catered for very niche tastes.

I guess we can look forward to a road.cc review now.

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The Rake [73 posts] 1 year ago
2 likes

Will they be encouraging their riders to come second?

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BBB [454 posts] 1 year ago
2 likes

The competition will be very stiff...

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dottigirl [628 posts] 1 year ago
0 likes

Oh goody, does this mean I can mention my slightly-naughty cycling story?

http://www.torialyons.co.uk/2014/10/14/a-wheelie-good-time-free-story/

Strangely, I never have any friends wanting to borrow my pump...

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Jitensha Oni [61 posts] 1 year ago
0 likes

Rule #5

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brooksby [2295 posts] 1 year ago
0 likes
dottigirl wrote:

Oh goody, does this mean I can mention my slightly-naughty cycling story?

http://www.torialyons.co.uk/2014/10/14/a-wheelie-good-time-free-story/

Strangely, I never have any friends wanting to borrow my pump...

Erm - that's a very innovative use for a pump...

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Windydog [72 posts] 1 year ago
0 likes
dottigirl wrote:

Oh goody, does this mean I can mention my slightly-naughty cycling story?

http://www.torialyons.co.uk/2014/10/14/a-wheelie-good-time-free-story/

Strangely, I never have any friends wanting to borrow my pump...

 

Pure filth.  Thanks for the Monday morning morale. smiley

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Duncann [1018 posts] 1 year ago
1 like
captain_slog wrote:

Maybe I've led a sheltered life but I hadn't heard of xHamster before. And if I had, I'd probably have assumed they catered for very niche tastes.

I guess we can look forward to a road.cc review now.

It's Freddie Starr's favourite site.

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harman_mogul [279 posts] 1 year ago
1 like

This thread will pun and pun...

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dottigirl [628 posts] 1 year ago
0 likes
brooksby wrote:

Erm - that's a very innovative use for a pump...

Still makes me giggle every time I read it.

Windydog wrote:

Pure filth.  Thanks for the Monday morning morale. smiley

It's a pleasu...ummm, no worries.

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Skylark [184 posts] 1 year ago
0 likes

The two topics go hand in hand don't they?

Let's just admit it.