Giro launches clothing line in UK

New Road range contains casual-looking clothing for both men and women

by Mat Brett   March 11, 2014  

S14_GIRO_APPAREL_J6A5051

Giro, the US brand best known for its helmets, has launched its New Road clothing line in the UK, aimed at both male and female riders.

We had a quick look at some of the highlights of the range at Eurobike last year and we were impressed (as were people we spoke to from rival clothing brands, but don’t tell anyone we said that). We included the Giro clothing in our, frankly, distressing Eurobike Faves video too. 

Giro say that they are ‘Blending athletic performance with innovation and style’. Rather than being full-on race-type clothing, it’s mainly designs that you can wear both on and off the bike – so, casual looking clothing with a bit of a technical edge (oops! Sounds a bit like marketing speak, that).

The New Road line comprises 40 styles across the men’s and women’s ranges, including base layers, tops, bottoms and outerwear. It is designed to co-ordinate with other Giro products including helmets, gloves and shoes.

This, for example, is the Mechanic Jacket (£199.99), available in blue and grey. It’s made from a waterproof and breathable layered fabric with a cotton face (with a durable water repellent coating) and a nylon tricot backing. The seams are fully taped.

The Primaloft Insulated Vest (£129.99) comes in grey and orange/red options. It features Primaloft insulation and it’s superlight. We’ve had one here at road.cc over the winter and it has seen a lot of use. You can easily pack it into its own stow pocket and fit it into a cycle jersey pocket.

The Mobility Trousers (£89.99) come in two different cuts: Classic and Tailored. They’re mostly cotton with a little bit of Lycra in there to provide some 2-way stretch. An extra layer is added through the seat area for more comfort in the saddle.

Giro are doing a selection of ‘Californian’ items in the New Road Range, this being the Californian Ride Short Sleeve Jersey (£129.99) made from a wool/polyester blend. You’ll never guess why they’re called Californian. It’s because they’re made in California, which is where Giro is based. Oh, you did guess. Well, give yourself a point, then.

Over on the women’s side of things, this Crew Pockets Short Sleeve Jersey is £69.99. It’s a polyester/merino wool mix and, as the name suggests, there are pockets around the back – three of them. And we’ll prove it…

Told you. The Women’s Rain Jacket (£169.99) is made from a 2.5 layer 4-way stretch taffeta fabric and it has fully taped seams (it has a waterproof rating of 20,000mm and breathability of 20,000g/m2, if you want the stats). If you’re not into the bright red/orange option, it’s also available in grey.

Check out the full range at www.zyro.co.uk.

13 user comments

Oldest firstNewest firstBest rated

Wow, they pulled out the stops there. What dreary looking clothes.

posted by localsurfer [163 posts]
11th March 2014 - 18:25

17 Likes

I really like the plain, subdued, 'un-cyclist' style here. Top marks to Giro.

posted by james-o [197 posts]
11th March 2014 - 18:58

31 Likes

Nice.

All Campag

posted by Flying Scot [557 posts]
11th March 2014 - 19:06

12 Likes

Truly comical, truly comical.

posted by northstar [1106 posts]
11th March 2014 - 19:14

12 Likes

That insulated vest looks a bit UniQlo, doesn't it?

posted by Nick T [814 posts]
11th March 2014 - 19:27

12 Likes

Mmm, Vulpiney.



Suffering from Low Cadence.

bikeboy76's picture

posted by bikeboy76 [1297 posts]
11th March 2014 - 20:16

13 Likes

I like the mens orange rain jacket, whooaa holy crap have you seen how much they want for it? I'll go back to buying my cheap Rapha stuff I reckon

posted by Scowel [28 posts]
11th March 2014 - 21:28

12 Likes

I think that's full boona RRP That's the distributors site, so even the helmets are top whack RRP, no shop sells at that price.

All Campag

posted by Flying Scot [557 posts]
11th March 2014 - 21:34

14 Likes

Stupid prices for unstylish clothing. Amazing.

posted by J90 [117 posts]
11th March 2014 - 21:55

11 Likes

You could play golf in those trousers too

posted by Joelsim [1399 posts]
11th March 2014 - 22:42

9 Likes

Yuck Sick

HMCC

Beefy's picture

posted by Beefy [118 posts]
11th March 2014 - 23:09

8 Likes

bikeboy76 wrote:
Mmm, Vulpiney.

Yes, although while not as nice looking as Nick's designs, seem to be a similar price. Easy choice, without even considering the support of a U.K. outfit.
Some firms appear to take the tack of 'move the pockets to the back, add an inch or two of knock-off Scotchlite trim and double the price' when it comes to cyclewear.

posted by Dr_Lex [140 posts]
12th March 2014 - 9:17

10 Likes

I like it, nice and understated. Bit spendy for me though.

posted by Chuck [383 posts]
12th March 2014 - 10:59

8 Likes