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The cycling media may be struggling and shrinking… but that’s not an excuse to shill for murderous regimes and crap cycling routes

Cycling media companies need to earn money to survive, but at what cost? George Hill weighs in on a partnership that left him less than impressed

Fri, Mar 06, 2026 16:40
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The most obscure sponsors of the pro cycling peloton April 2025

The most obscure sponsors of the pro cycling peloton — from crypto to state-backed funding, we dive deeper into some of cycling’s more peculiar patrons

From Tadej Pogačar's world champ's kit advertising a mysterious AI start-up with 14 Instagram followers, to Scandinavian service stations and breeding tubes for cows — the glamorous world of professional cycling will take money from just about anywhere

Sun, Apr 27, 2025 11:00
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