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Jayco AlUla

The most obscure sponsors of the pro cycling peloton April 2025

The most obscure sponsors of the pro cycling peloton — from crypto to state-backed funding, we dive deeper into some of cycling’s more peculiar patrons

From Tadej Pogačar's world champ's kit advertising a mysterious AI start-up with 14 Instagram followers, to Scandinavian service stations and breeding tubes for cows — the glamorous world of professional cycling will take money from just about anywhere

Sun, Apr 27, 2025 11:00
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Cycling brands loved by the pros that you might not have heard of — carbon chainrings, custom parts, bespoke clothing + more as used by the world’s best

Sometimes pro cyclists can be quite pernickety, which means securing the services of more obscure brands and manufacturers beyond regular sponsors. Here's a selection used in the current pro peloton

Fri, Feb 21, 2025 17:00
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2023 Bike at Bedtime Giant Trinity ASO-Billy Ceusters

One of the only rim brake bikes left in the Tour de France peloton! Check out the Giant Trinity TT bike

The history behind this popular bike on the British time trial scene, plus a bit on the current Jayco Alula team edition that is one of only two bikes at the 2023 Tour de France featuring the humble rim brake

Tue, Jul 18, 2023 20:45
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Kristen Faulkner, 2023 Strade Bianche (Alex Whitehead/SWpix.com)

Kristen Faulkner’s Tour de France Femmes in doubt after being hit by motorist during training

The American Jayco AlUla rider suffered a small fracture in her knee in the collision in California

Wed, Jun 28, 2023 15:10
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