Cavendish… yeah he’s PR friendly
‘A panel of experts’, so some bods from the BBC Sports department. Interestingly looking at some comments on the BBC site going right back to August there were calls for Cavendish to be on the list – interesting too to see the number of people who called the final result correctly way back then.
One thing though, if Cav had been nominated do you think he would have given a more viewer friendly performance than Wiggins… form suggests otherwise Wiggins may be "nonchalant’ about the whole thing, but he also got pissed off that at the SPOTY Awards in 2004 more time was given over to the death of Red Rum than his Olympic double.
On the other hand i get the impression that Cavendish REALLY couldn’t give a shit what anybody thinks. Which is why I like him.
Hoy won because the public recognised that his achievements over two Olympics were immense plus it’s always good to see that a genuinely nice guy can be a winner and he because he was patently just being himself – he doesn’t have to try to be PR friendly he just naturally is.
if Wiggins had tried to be more PR friendly it probably wouldn’t have rung true with the public and wouldn’t have done him any good with the public anyway.
Rooney may well be versed in trotting out PR platitudes, but then maybe that’s also why nobody takes any notice of a word he says.
As to Wiggins duty "to the people who pay his wages" I doubt that the management of Garmin Chipottle give a monkey’s (they probably pay him waaaaay more than British Cycling do). If I was being really cynical I’d have said that his ‘surly mod’ personna is probably just as marketable, if not more so, than Chris Hoy. After all, there’s more money in fashion, booze and rock and roll than there is in breakfast cereals.