Alpecin

Back in 2003, when I was in the market for a new bike, I narrowed it down to Specialized and Trek, based on what the local dealers had.

I went with the Trek on the basis that "if it's good enough for Lance Armstrong, it's good enough for me".

Obviously now I visit a different type of dealer on the same basis.

never understood the point of constantly repeating the same adverts during programmes. im not really ever going to be so daft that I am going to be beaten into submission and buy products from these companies.

if anything it makes me not want to use these companies due to their daft marketing

although i nearly bought some skil tools once, but that might have been because they was red

Okay I made a mistake for which I do apologise, it is movistar, but I do stand by the fact that BBC4s The Plague (Sat 9pm) is from movistar(+, which I also hadn't noticed) and it is a bit weird.  And in Spanish.

BBC 4s The Plague (Sat at 9) is from MovieStar.  It's Spanish and a bit weird.

Few years ago when I was looking to hire a van to move house the quotes were similar so Europcar got the nod simply because of their sponsorship.

Quickstep and Soudal for a recent room refurb

Don't have enough hair to warrant alpecin, used to have a HTC phone and really want a Rocket Espresso machine.

This is not advertising as such, but I am strangely drawn to white VW Eos, I always want to hang on the side of them if I see one.

I got some thrown in with a Canyon bike.  It's shampoo... Nothing exactly exciting and just as effective as the £1 supermarket own-brand stuff I normally buy.

Anyone joined the navy after wating the ITV4 Vuelta coverage?

Not sure how I avoided smoking given my exposure to motorsport sponsorship.

A mate's just got a Bora extractor in his fancy new kitchen. In use, it really does look like the adverts - steam disappearing into the island from all directions, while he creates more steam via his water-boiling vibrator thing. The twat.

My brother threw a Quick-Step floor down. Can't remember whether it was laminate or wood (engineered?) but he said it was dead easy. True story.

Going '80s retro, I did actually buy some Mapei tiling cement recently, along with some more up to date Soudal expanding foam.  Not getting my TV from Sky though.

I'll take my caffeine orally, thank you very much. (No, I don't drink Alpecin or instant coffee which is almost identical AFAIK).

I needed a new kitchen tap a few months ago and looked at Hansgrohe. Boy they were expensive so I didn’t bother. Will buy a Bora extractor if I win the Lottery.

I wash my hair with Alpecin, drive a Skoda and cycle (very slowly) on a Sora groupset equipped bike whilst wearing a fugly watch that adds way too many grammes to my combined rider+bike weight.