Rebecca Morley

"My gut tells me financial figures are taking precedence over consumer protection" says CEO

"We wanted to simplify our brand across the board. Our bike looks like a tree, so let’s roll with that"

The simulation examined 162 individual crash scenarios and found that 90% suggested a risk of severe head injuries

The bikes, capable of reaching 40mph, are classed as motorbikes and therefore require a licence and insurance

The bikes, capable of reaching 40mph, are classed as motorbikes and therefore require a licence and insurance

The Dutch e-bike brand was declared bankrupt on July 17

The Dutch e-bike brand was declared bankrupt on July 17

Researchers found that moving from one surface type to another proved to be the "riskiest" scenario for riders

The report, commissioned by micromobility firm Lime, assessed the contribution of the company’s e-bikes in London

The report, commissioned by micromobility firm Lime, assessed the contribution of the company’s e-bikes in London