The “traditional” attitude
The “traditional” attitude will keep cycle sport in a ghetto – people who “get it” will follow it, and people who feel duped after cheering on rEPO fuelled attacks by the like of Ricco, and companies that don’t want to be associated with a sport where PEDs are rife will stay away.
Talented riders who don’t want to turn their blood to sludge will too.
Is there a downside to taking on the cheats head on, and chucking them out of the sport?