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morvelo vanished?

  • This topic has 2 replies, 3 voices, and was last updated 2 years ago by quiff.
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  • June 17, 2024 at 12:54 pm #32893
    Freddy56

    I was searching for a new jersey for my wife for her birthday and bought a Morvelo one last year in the sale.

    Unreal result when you click on morvelo.com 

    Anyone know what happened?

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  • June 17, 2024 at 2:37 pm #1022183
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    quiff

    Shame, liked their stuff 

    Shame, liked their stuff 

    June 17, 2024 at 2:27 pm #1022181
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    Jogle

    It looks like The Hut Group

    It looks like The Hut Group (THG) bought it in 2021

    https://cyclingindustry.news/the-hut-group-to-acquire-cycling-apparel-label-morvelo/

    I imagine that they then ran it with ProBikeKit (PBK). 

    THG decided to close PBK, and it was bought by Frasers Group and so any Morvelo links on PBK just redirect to Evans Cycles (where I’m guessing that anything bike related that is bought by Frasers will now go to wither away)

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