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Good morning all,
Maybe it’s just because I’m waiting for my girlfriend to get ready to go out (she said she’d be ready an hour ago, but here I am still waiting), but I’ve been thinking about the lack of cheap, simple cycling GPS/navigation units…
A bit of context first; my phone cost me £90 yet it has
- GPS
- Wifi
- Bluetooth
- 4G
- colour screen
- touch screen
- water resistance
- several hour battery life
- applications
- cellular connectivity
My Garmin Edge 25 (brilliant little computer – serves all my needs) cost me £100 and has a monochromatic screen with 4 buttons, GPS and a battery life of a few hours.
So the engineer (and cyclist) in me is wondering why one of the larger companies (Google or Samsung etc) hasn’t come out with a basic, Google maps enabled, GPS unit.
I assume the reason there is such a large cost difference is due to the size of production runs of phones and cycle GPS units. Phones will be in the millions (I’d guess) and cycle GPS in the hundreds of thousands (again a guess) – therefore the phones will be cheaper.
If Google or Samsung were to market their own cycle GPS at around £70, aimed at the more casual cyclist and those who just wanted to track their rides (all the leisure cyclist who won’t buy a GPS due to the cost), I imagine they could make a lot of sales.
Remove the wifi, Bluetooth and cellular networking capabilities from a mobile phone (to reduce cost, complexcity and power consumption), create a stripped down version of an Android OS that could run google maps, strava, other cycle related apps. and stick a quarter turn mount on the back.
Market it at cyclists who want navigation and tracking ability but don’t need power data etc, a larger company could potentially produce a large volume of these, at a lower cost than Garmin and basically undercut Garmin at the lower end of the market, therefore, monopolising the supply of GPS units leisure audience of the cycling market.
Ok, I haven’t done any market research. My other half works in a busy bike shop and a lot of customer come in looking for a cycle GPS that can navigate, she directs them to the Garmin Edge Touring, which is £200 RRP, way above what they are willing to spend. My other half owns a Garmin Edge Touring and the navigation on it is woeful compared to Google maps.
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