Wiggle swap bike for Twitter follower's car

...and the cyclist has definitely got the better of the deal

by Mat Brett   November 28, 2012  

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Wiggle.co.uk have swapped a Twitter follower’s car for a brand new bike. Last weekend they handed over a Mekk Poggio 2G Ultegra bike to @shotbyjohnson in return for his MG Rover – which puts a strange twist on the usual “You could get a car for that” line that has been used on every cyclist who’s ever spent more than about a grand on a bike.

Back in October, Jonny Heneghan – to give @shotbyjohnson his real-world name – asked the online retailer if they’d take his car in return for the Mekk bike. How serious he was to begin with we’re not sure, but Wiggle responded with, “Sounds like a fair trade,” and the wheels were set in motion.

Jonny’s approach made it clear that this was a man with a passion for cycling, his interest in the sport having been spurred on by romance. He had started cycling to save money to marry his fiancée (who doesn’t have a name, apparently). It was a great idea until Jonny was faced with having to strike a balance between saving money and developing his newly discovered love (for cycling, that is; we’re taking his love for his fiancée as a given).

Feeling inspired to train harder and ride longer distances, Jonny wanted a better bike and had to come up with a cost-effective solution. That’s when he played his genius move of tweeting Wiggle and offering swapsies, he got the idea he says after he saw a news article on a chap who managed to blag a free holiday via Facebook. “ My Fiancé's Brother and I just thought ‘let’s tweet a bike shop and see if they’re game!’

“When Jonny got in touch, we leapt at the opportunity; it was such a unique proposition that we really couldn’t say no,” said Wiggle’s Social Media Executive, Daniel Loots. So they said “yes”.

“We would like to wish Jonny and his fiancée the best of luck with their wedding and hope that they go on to have many happy years together – with plenty of cycling, of course.”

And so would we. It’s the feel good cycling-based story of the year.

No word on what Wiggle are going to do with the car by the way.

18 user comments

Oldest firstNewest firstBest rated

Quote:
his fiancée (who doesn’t have a name,
apparently)

Oh wow. Road.cc expects everyone to name everyone, or they'll make fun of them? No privacy for anyone, huh?

Please consider removing that snarly dig and respecting his fiancee's right to privacy.

posted by a.jumper [723 posts]
28th November 2012 - 16:11

4 Likes

Matt's right, it really is angry wednesday.

Last night I would have considered trading a very loud baby for a really nice bike.

posted by notfastenough [3464 posts]
28th November 2012 - 16:15

6 Likes

a.jumper wrote:
Quote:
his fiancée (who doesn’t have a name,
apparently)

Oh wow. Road.cc expects everyone to name everyone, or they'll make fun of them? No privacy for anyone, huh?

Please consider removing that snarly dig and respecting his fiancee's right to privacy.

Perhaps she really doesn't have a name?

I was mildly amused and I think the line should stay, if you haven't got a sense of humour why don't you try commenting on the Daily Mail in the future?

posted by drheaton [3429 posts]
28th November 2012 - 16:17

4 Likes

Great idea. If Wiggle want to swap my MX5 for a Cannondale SuperX, I'm reachable at my email address.

Boardman CX Team '14 | Cannondale CAAD8 '12 (written off, SMIDSY) | Scott Sportster '08

Gizmo_'s picture

posted by Gizmo_ [954 posts]
28th November 2012 - 16:26

5 Likes

a.jumper wrote:
Quote:
his fiancée (who doesn’t have a name,
apparently)

Oh wow. Road.cc expects everyone to name everyone, or they'll make fun of them? No privacy for anyone, huh?

Please consider removing that snarly dig and respecting his fiancee's right to privacy.

Okay, seeing as you asked so nicely, I'll just consider it...

Hmmmm!

Hmmmm!

Nah. Her name is Jennifer-Anne - he just updated everyone on Twitter.

You've got the wrong end of the stick here, a.jumper. Possibly the wrong stick altogether. No one is having a dig at anyone. No one has an issue with privacy.

Thanks for your comment though.

posted by Mat Brett [1951 posts]
28th November 2012 - 16:42

3 Likes

Her life is ruined. Its all Cav & Wiggos fault. Big shots.
I'm never wearing Rapha either.

posted by Dog72 [108 posts]
28th November 2012 - 16:54

4 Likes

Notice it wasn't a tandem!

posted by petescales [32 posts]
28th November 2012 - 17:03

4 Likes

I think he's read the rules:
http://www.velominati.com/the-rules/

posted by ron611087 [28 posts]
28th November 2012 - 18:58

6 Likes

Is that the sounds of Voicemail pin guessing I can hear?

Leveson can't be implemented soon enough!

posted by a.jumper [723 posts]
28th November 2012 - 20:45

4 Likes

Nope, it's the sound of you missing the target.

Twice.

You're trying to make out it's an invasion of privacy when Wiggle sent us a press release and @shotbyjohnson told everyone on Twitter, in relation to the swap story, "my fiance is Jennifer-Anne, don't want her thinking I've got 2 on the go".

Have another try if you like.

We just thought it was a really cool story for everyone to enjoy.

posted by Mat Brett [1951 posts]
28th November 2012 - 21:36

6 Likes

I'm now intrigued as to whether Wiggle have a sliding scale for trade ins. What can I get for a 58 plate Fiat Punto, FSH?!

posted by Mykal [3 posts]
28th November 2012 - 22:14

3 Likes

I'm sure I read this story a few months ago?

posted by mattheww385 [45 posts]
28th November 2012 - 22:42

4 Likes

The car looks like an MG Rover or a Peugeot with a go-faster spoiler, which means it's probably broken down 15 times already and is about to fail its MOT due to some major electronic fault that'll cost more than its worth to fix. He's well shot of it.

As no-one with any taste in cars would want to drive it, best thing to do is just to scrap it. In th old days it would've been pushed into a quarry and set on fire, or left down the nearest estate with its keys in the ignition and the door unlocked, but you can't do things like that any more.

OldRidgeback

posted by OldRidgeback [2308 posts]
29th November 2012 - 0:19

4 Likes

Sounds like the guy got a pretty fair deal. I would definitely trade my car in for a nicer bike

new-to-cycling's picture

posted by new-to-cycling [47 posts]
29th November 2012 - 2:04

4 Likes

Hello Condor, .... Yes, I have a 51 plate diesel Golf
now about those trade ins ... hello .... hello ... Smile

still on the 3rd switch-back of Bwlch !

posted by therevokid [765 posts]
29th November 2012 - 7:50

4 Likes

Hopefully he doesn't have to deal with their customer service department any time soon.

posted by musicalmarc [60 posts]
29th November 2012 - 19:45

5 Likes

think halfords will do the same for 98 plate volvo ;-p

To slo to live, to slo to die! ::-}

posted by OldnSlo [125 posts]
29th November 2012 - 19:56

5 Likes

Will Wiggle swap a bike for my wife?

posted by FreudianSlit [10 posts]
29th November 2012 - 22:20

4 Likes