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Video teaser offers mostly clues for now...

Component makers SRAM have released a video this morning offering enticing glimpses of a new version of their range-topping Red groupset.

There is no other detail apart from the moody photography in the 37-second teaser. There is definitely a revised shift lever visible but the revised XX-style cassette still has 10 sprockets and the front gear mechanism has a cable clamp on the top of it in the usual position.

SRAM have certainly nailed their colours to the mast recently over the advantages of mechanical shifting while Shimano and now Campagnolo have launched electronically-actuated groups. This seems to confirm that SRAM are sticking with both cables and 10-speed suggesting that we'll be seeing something soon about them 'taking mechanical shifting to the next level.' Or something. It will certainly be lighter still in an area where SRAM Red is already King of the Hill.

Details: sram.com

 


SRAM Red 2012: revised brake design suggests reduced weight

12 comments

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JonMack [167 posts] 4 years ago
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We going to be looking at £325 RRP (aka £200-250 online) for the cassette like the current XX model?

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Pifko [110 posts] 4 years ago
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mikroos [257 posts] 4 years ago
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Yup, the brake lever shape is a bit different. And I gotta admit I LOVE the new paint job.

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Addy TT [6 posts] 4 years ago
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Wow. You mean I could make my bike even lighter? I want!!! Come on SRAM give me more info!!

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Argy [138 posts] 4 years ago
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Campaq all the way!  4 so much cooler than the Japs or Yanks!  16

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captain_slog [338 posts] 4 years ago
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I was hoping there'd be a voiceover so I could find out how to pronounce it. SRAM, that is. I know how to pronounce red.

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nick_rearden [436 posts] 4 years ago
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captain_slog wrote:

I was hoping there'd be a voiceover so I could find out how to pronounce it. SRAM, that is. I know how to pronounce red.

Pronounced just like it looks; 'AM' as in 'I AM going to punch Jeremy Clarkson" with 'sr' as in 'that Sri Lankan bowler is causing havoc on this wicket' in front of it. srAM. It helps if you say it with an American accent. srAAAM.

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Karbon Kev [688 posts] 4 years ago
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There's nothing that this manufacturer can bring out that is going to worry Campag or Shimano quite honestly. I just wish they would give up. I would never buy their stuff.

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Pifko [110 posts] 4 years ago
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^Funny guy.

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chris75018 [99 posts] 4 years ago
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Karbon Kev wrote:

There's nothing that this manufacturer can bring out that is going to worry Campag or Shimano quite honestly. I just wish they would give up. I would never buy their stuff.

Have to look at the number of teams in the 2011 Tour riding SRAM (10, vs 6 on Campag) vs 2009 (4 SRAM / 10 Campag) I'd say the Italians in particular have got plenty to think about...

A 3rd player in the market has got to be good for all of us - nothing like a bit of extra competition to keep the bigger boys honest. And I'd venture that SRAM's entry (and lets face it, pretty decent performance)is one of the reasons for Campag and Shim upping the ante with electronics and 11 speeds.

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cybernaut [16 posts] 4 years ago
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One of the reasons teams like using SRAM is their fantastic support backup at events. In the states they run neutral support a la Mavic over here.

Even this side of the pond they try to make sure their users get similar in event backup.

Not sure i can see campag running around after competitors in the same helpful & friendly manner & i speak as a 15yr plus user!  3

Andy
Pro bike mechanic

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Argy [138 posts] 4 years ago
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cybernaut wrote:

One of the reasons teams like using SRAM is their fantastic support backup at events. In the states they run neutral support a la Mavic over here.

Even this side of the pond they try to make sure their users get similar in event backup.

Not sure i can see campag running around after competitors in the same helpful & friendly manner & i speak as a 15yr plus user!  3

Andy
Pro bike mechanic

Andy, but you can replace parts on Campaq easy whilst with SRAM and Shimano this is not the case.

All the mechanics I have ever spoken to ALL prefer and use Campaq. Easier to fix, better quality manufacture etc etc