Giant 'Backatcha GM'...from Giant

…and this won't be the only spoof coming we suspect

by nick_rearden   October 13, 2011  

Giant Reality DOES Suck


World's largest bike maker Giant has responded to yesterday's foot-in-mouth moment from General Motors with its own interpretation of the Reality Sucks ad encouraging America's students to give up cycling in favour of gas guzzling.

Showing a traffic jam featuring centre stage an example of the definitive GM behemoth the GMC Hummer, Giant's version of the advertisement we showed in yesterday's post has the banner "Reality DOES Suck" before outlining the difference in headline costs between running one of GM's more antiquated redneck dinosaurs - the Chevy Silverado LT - versus one of Giant's urban hybrids, the £350 Escape 2.

Appearing on their Facebook page, the Giant ad has already attracted plenty of comments including this one from fan Ben Adlin who says, "I'm on board but who exactly is choosing between a bicycle and a freaking chevy silverado?" Indeed, in attempting to promote the more embarrassing parts of their product line against bicycles, GM appear to have doubly shot themselves in the foot.

The indignant cyclists are a no-brainer but drawing attention thanks to Giant's 'ad' the relative expense of driving a truck - $3,600 a year for 15,000 miles - even at relatively cheap American prices - versus a more parsimonious motor is a lesson that needed to be broadcast in straitened times, even if it is a car.

11 user comments

Oldest firstNewest firstBest rated

Love it!


posted by adman88 [20 posts]
13th October 2011 - 12:08


petrol pedant alert...
that ain't no GMC and neither is it a Hummer (which aren't the same thing anyway).
The clue is in the caption... Smile

in any case - in your face GM!

jezzzer's picture

posted by jezzzer [339 posts]
13th October 2011 - 12:22


More pedantry...Chevrolet is owned by GM

Ah! Condor

posted by Bedfordshire Clanger [346 posts]
13th October 2011 - 12:31


Bedfordshire Clanger wrote:
More pedantry...Chevrolet is owned by GM


yes, this is true. quite a few brands fall within the GM group, including GMC, Hummer (as was) and Chevy. My point was that labelling a Chevy as being either a GMC or a Hummer was wrong. Not that it really matters Smile

(GMC ≠ GM)

jezzzer's picture

posted by jezzzer [339 posts]
13th October 2011 - 12:44


There is a Hummer in the traffic jam isn't there? I think that's what Nick means.

Ah! Condor

posted by Bedfordshire Clanger [346 posts]
13th October 2011 - 13:30



Barry Fry-up's picture

posted by Barry Fry-up [193 posts]
13th October 2011 - 14:02

1 Like

If Barry Fry-up can see the passenger giving the driver a hummer in that picture, then his eye-sight is a damn sight better than mine..

posted by don_don [149 posts]
13th October 2011 - 15:22


We were always only seconds from a "hummer" gag. At least it wasn't accompanied by a picture...

posted by italiafirenze [68 posts]
13th October 2011 - 16:33


... and those of us who want to appear naive and innocent ask for an explanation from don_don

Buddha said:

Believe nothing, No matter where you read it,
Or who has said it, Not even if I have said it,
Unless it agrees with your own reason
And your own common sense.

mad_scot_rider's picture

posted by mad_scot_rider [586 posts]
13th October 2011 - 16:40


Kudos to Giant! Chapeau.

Simon E's picture

posted by Simon E [2415 posts]
13th October 2011 - 20:03


Did you knew that Mercedes is producing bikes too ? I saw one and I fall in love with it Smile

medical alert systems for seniors

posted by edwardjameson [2 posts]
3rd February 2012 - 12:16