SRAM will be giving us an insight in to what goes on behind the scenes at the world's top cycle races this season in a series of films Chasing Jason, their European Road Sponsorship Manager, Jason Phillips as he provides technical support to SRAM sponsored riders at races around the world.
In episode one we go back in the mists of time (well, the end of January) to catch up with Jason at the Cyclo Cross World Chamiionships in Sankt Wendel won for the second year in a row by the Czech rider Zdenk Stybar, yes on his SRAM Red equipped bike. There is much footage of bikes in workstands wheels spinning, and it looks flippin' freezing the course was frozen in places and of course everyone loves SRAM Red. It is interesting though to see the level of support SRAM, like Shimano, Campagnolo, and Mavic too give riders and teams using their kit, actually it's more the mechanics of those riders and teams.
It's a two way process as well, the technical support guys are getting continuous feedback from their riders and team mechanics from right at the sharp end where bikes, components, equipment, and riders are being tested right to the limit and beyond - and it doesn't get much sharper than the 'cross world champs or a weekend on the cobbles. We're guessing the level of technical insight offered moves somewhere beyond the 'it's great' comments offered for the cameras.
There will be more episodes of Chasing Jason as the season moves on… although amusingly Youtube led us directly into a world of Friday 13th spoofs at the end of this one.
Plucked from the obscurity of his London commute back in the mid-Nineties to live in Bath and edit bike mags our man made the jump to the interweb back in 2006 as launch editor of a large cycling website somewhat confusingly named after a piece of navigational equipment. He came up with the idea for road.cc mainly to avoid being told what to do… Oh dear, issues there then. Tony tries to ride his bike every day and if he doesn't he gets grumpy, he likes carbon, but owns steel, and wants titanium. When not on his bike or eating cake Tony spends his time looking for new ways to annoy the road.cc team. He's remarkably good at it.