Shutt VR launches with range of British made woolen jerseys

New firm offer range of well-priced British made woolen jerseys

by Tony Farrelly   March 17, 2009  

Shutt No 5 - Glacial mid blue

Can you ever have too many merino wool tops? Probably not, especially if you can get them at an affordable price and there's a custom option too. Sounds like a winner, and that's just what a new cycle clothing company, Shutt VR, are offering.

The Yorkshire based company produce a range of Merino wool cycling jerseys aimed at the keen cyclist and all are made in Britain.

The two “avid cyclists” behind Shutt VR reckon there's a gap in the market for well designed, high quality jerseys that don’t cost a fortune. They are initially launching with a range of four designs in 12 colour ways. “Our colours are understated but interesting. We’ve tried to avoid hideous yellows but be more interesting and easier to see than plain black,” says company co-founder Simon Warren.

According to Simon their jerseys are aimed at “People who get stuck in to their riding and need to be comfortable. Enthusiasts and sportive riders, Everyday pedlars who don’t want to wear company logos and are adverse to some of the brighter more garish Lycra.”

Prices range from £60 for the Shutt No 1, described as their most conservative jersey to £70 for the long sleeved Shutt No 8. Buy two jerseys in March and you get 10 per cent off. Colours on offer include: Black, 
Oxide – Red, 
Glacier - Mid Blue, 
Mercury – Grey
, Soft Blue
, Olive
 and Dark Green. You can buy them online at the Shutt VR website and the company is also in the process of recruiting a network of retailers too.

They will shortly add women specific jerseys to the range, designed with the help of female cyclists; and a range of bib shorts – not in wool – too.

The jerseys are all made from Dri-wool which like Sportwool is a combinationn of wool and polyester. The blend of wool and polyester benefits from the wicking properties of wool combined with the dispersal properties of polyester which makes it very efficient at moving moisture away from your skin and so keeping you dry and hopefully cool when it's hot and warm when it's cold.

As well as making their jerseys in Britain Shutt VR also offer a bespoke service. “Because we manufacture locally and have a large selection of colours available, we can create many hundreds of combinations for customers,” Simon told us. The turn-around for the bespoke service is expected to be around 7 working days.

So what's it all about and why manufacture in Britain? Shutt VR co-founder, Simon Warren explains: “The real impetus to get the company up and running was created by me being made redundant from my job as a designer. Although plans were already being made to launch Shutt VR, the morning after my redundancy notice was issued it seemed like a good time to accelerate the business and get things moving. My business partner, Alex Raistrick and I want to defy the economic gloom and create a good value, high quality stylish brand for riders. We sacrifice some profit margin to retain our ‘Made In Britain’ tag but see this as something we should stick to whilst we’re in fairly bleak economic times to ensure we add value to the local economy”

To find out more visit the Shutt VR website: www.shuttvr.com