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"The content highlighted on these outlets go against our core values as a business"...

Evans Cycles has confirmed that it has ceased advertising with the Daily Mail, Daily Exprees and The Sun in a move that has seen it attract praise on social media from past and present customers.

The business announced its decision on Twitter in response to a request last week from the campaign group Stop Funding Hate, which lobbies businesses to stop advertising with the media outlets due to their often vitriolic anti-immigrant articles.

Will @EvansCycles decide to ride above hate? #Startspreadinglove https://t.co/IW7Y2LbD9a

— Stop Funding Hate (@StopFundingHate) September 15, 2017

Great news! @EvansCycles have announced that they are blocking online ads with the Sun, Mail and Express! https://t.co/0ZxUXE58X9

— Stop Funding Hate (@StopFundingHate) September 18, 2017

Evans subsequently said that the editorial content of the three newspapers was contrary to its "core values."

Needless to say, the content highlighted on these outlets go against our core values as a business. We're all for #StartSpreadingLove.

— Evans Cycles (@EvansCycles) September 18, 2017

A number of people took to Twitter to commend the company on its decision.

Well done @EvansCycles ! You just got a customer back (fwiw: former triathlete, multi-modal commuter, 8-12 bikes depending how you count!)

— oscarfranklin- 48% (@OscarNMFranklin) September 18, 2017

Brilliant news! @Evanscycles are TERRIFIC! My ONLY online cycle store now. @StopFundingHate https://t.co/K1DhFsjLgI

— MintyMat(@MintyMat) September 18, 2017

​Founded in south London in 1921, Evans Cycles is now majority owned by ECI Capital Partners.

It joins businesses including broadband and mobile provider The Phone Co-op, health and beauty retailer The Body Shop and lifestyle retail brand Joy in supporting the Stop Funding Hate campaign.

Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.

78 comments

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bendertherobot [1484 posts] 4 months ago
31 likes

This is a very very good news story. Kudos to them.

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burtthebike [1281 posts] 4 months ago
17 likes

Well done Evans!  An excellent decision which I hope will lead to more customers and a better reputation for your brand.

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Grahamd [829 posts] 4 months ago
22 likes

Excellent news, now the cycling community need to back Evans by purchasing something.

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don simon [1716 posts] 4 months ago
6 likes

Great news, but advertisers should do their homework before placing adverts.

The shop I use doesn't advertise in those rags either, I will continue to support them as long as this stays the same.

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wellsprop [632 posts] 4 months ago
7 likes

Surely your average Daily Mail reader doesn't have the intellectual capacity to ride a bicycle anyway, so a bit pointless advertising there.

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jamtartman [62 posts] 4 months ago
4 likes

Whats with the gang mentality?

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gw42 [22 posts] 4 months ago
7 likes

Hmmmm - the article says "Evans Cycles has confirmed that it has ceased advertising with the Daily Mail, Daily Exprees and The Sun". 

However, the quoted tweet reads "Great news! @EvansCycles have announced that they are blocking online ads with the Sun, Mail and Express!"

Call me cynical, but I wouldn't rule out seeing adverts in the print editions of those 3 papers.

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dodgy [235 posts] 4 months ago
16 likes

Can you imagine the discussions at the board level that would have to have taken place before making this decision? This was not a snap decision. Well done.

 

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abrooks [25 posts] 4 months ago
8 likes

Good news story, have just been on Evans website to order some stuff I wanted. Would definitely do the same with other businesses.

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Valbrona [296 posts] 4 months ago
4 likes

Not going to buy anything from that bunch of fucking Reds again.

As for commercial boycotts, well the Nazis were quite good at that.

NB The Daily Mail has the largest female demographic of any UK newspaper, at over 50% I believe.

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jasecd [503 posts] 4 months ago
33 likes
Valbrona wrote:

Not going to buy anything from that bunch of fucking Reds again.

As for commercial boycotts, well the Nazis were quite good at that.

NB The Daily Mail has the largest female demographic of any UK newspaper, at over 50% I believe.

 

Yes lets boycott that bloody commie for-profit private business.

N.B. The Daily Mail has the largest readership demographic of morons at 100%.

Kudos on Godwin's law btw.

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srchar [717 posts] 4 months ago
12 likes

SFH are an intolerant bunch of rather spiteful people who advocate press censorship.  They are total hypocrites; they complain about the political influence weileded by big business while simultaneously encouraging those big businesses to withdraw advertising from, let's remember, completely legal publications, with the aim of forcing those publications out of business. Not winning arguments, not changing the views of their readers - just putting widely-read newspapers out of business.

The Mail is a rag, the Sun not much better - in my opinion - but this will do absolutely nothing to win the hearts and minds of those publications' readers and is a pure publicity stunt by Evans and I shall not applaud.

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Valbrona [296 posts] 4 months ago
9 likes

So-called reputable businesses that join in social media campaigns organized by some kid in their bedroom ... make themselves look stupid.

I think Evans Cycles must be run by a bunch of silly-arses.

The Sun and The Daily Mail are the biggest selling newspapers in the UK. So, Mr Evans Cycles, perhaps you might like to consder sticking up a note on your websits saying orders are not welcome from readers of The Sun, Mail or Express?

Laughable way to run a business. Alienating customers ain't very clever.

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john1967 [57 posts] 4 months ago
21 likes

Chapeau Evans Cycles.

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barongreenback [114 posts] 4 months ago
8 likes

Evans would not have made this move if the economics didn’t add up. Not really convinced this is about morals. The PR plays very well though. 

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clayfit [108 posts] 4 months ago
11 likes

They've got my business.

 I'll look there first from now on (after my LBS, of course).

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StoopidUserName [384 posts] 4 months ago
17 likes

Kudos to Evans!!

 

negative karma to those moaning about it!

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S13SFC [154 posts] 4 months ago
19 likes

All three rags are read by morons/Little-Englanders/racist scumbags/combination of all three.

 

Anything that takes cash away from them can only be a good thing.

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harman_mogul [301 posts] 4 months ago
1 like

All the more advertising $$$ to Facebook then? Good call!

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Zjtm231 [96 posts] 4 months ago
10 likes

Never seen so much hate and bile on a road.cc story. Comments are simultaneously accusing some newspapers of the same thing that they are actually doing. Real narrow mindedness...

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steveal50 [21 posts] 4 months ago
7 likes
S13SFC wrote:

All three rags are read by morons/Little-Englanders/racist scumbags/combination of all three.

 

Anything that takes cash away from them can only be a good thing.

 

Wonderful, liberal attitude. 

You should be proud of your superiority...

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WillRod [251 posts] 4 months ago
14 likes

Those so called newspapers help spread anti-cycling news, so I'm glad they have stopped advertising with them.

 

Sadly I don't think it will help considering the furore about recent cycling related deaths.

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don simon [1716 posts] 4 months ago
15 likes
Zjtm231 wrote:

Never seen so much hate and bile on a road.cc story. Comments are simultaneously accusing some newspapers of the same thing that they are actually doing. Real narrow mindedness...

Not wanting to support a newspaper like The Sun (because it lied about Liverpool fans) and the Daily Mail (because it called a Corbyn vist to terrorism victims a pr stunt) and the Daily Express (because it's just crap) is not being narrow minded.

I'm happy for speech to be free as long as it's not illegal, it helps to identify the dickheads, as much as trying to defend the above excuses for journalism is equally an indicator of fuckwits.

HTH. yes

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check12 [172 posts] 4 months ago
4 likes

Maybe they weren't getting the click through rates and conversion % they wanted and hey let's spin it in to good pr while we're at it! 

Bad side is it's just making society more siloed and we can do with less of that. 

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leqin [226 posts] 4 months ago
10 likes
Valbrona wrote:

As for commercial boycotts, well the Nazis were quite good at that.

I never knew Hitler didn't like the TV commercials and had the Nazi's boycott them... what horrible bastards.

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embattle [96 posts] 4 months ago
1 like
jamtartman wrote:

Whats with the gang mentality?

 

People easily become tribal, it happens with most campaigns although it ends up with most of them loosing any sense of rational self thought in the end.

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Daveyraveygravey [555 posts] 4 months ago
15 likes
Valbrona wrote:

So-called reputable businesses that join in social media campaigns organized by some kid in their bedroom ... make themselves look stupid.

I think Evans Cycles must be run by a bunch of silly-arses.

The Sun and The Daily Mail are the biggest selling newspapers in the UK. So, Mr Evans Cycles, perhaps you might like to consder sticking up a note on your websits saying orders are not welcome from readers of The Sun, Mail or Express?

Laughable way to run a business. Alienating customers ain't very clever.

I liked Evans Cycles before this, and this is Brilliant! The Sun, the Mail and the Express are disgusting shams and anyone with half a brain should boycott them.

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ChetManley [54 posts] 4 months ago
12 likes
Valbrona wrote:

Not going to buy anything from that bunch of fucking Reds again.

As for commercial boycotts, well the Nazis were quite good at that.

NB The Daily Mail has the largest female demographic of any UK newspaper, at over 50% I believe.

And loads of women voted for Trump, what's your point.

*sees you called Evans cycles communists*

Oh, you don't have a sane point.

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Rich_cb [530 posts] 4 months ago
7 likes

First they came for the Daily Mail and I said nothing as I didn't read the Daily Mail.

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davel [2056 posts] 4 months ago
8 likes

Then they came for The S*n and I said 'fine' because that's what you get for employing Kelvin Mckenzie and saying Hillsborough fans robbed and pissed on the victims.

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