Video: Peter Sagan gets a bike and a film crew and ... well, just watch it

Pink smoke! Wooh! Love it.

Obviously in the follow-up he climbs out of the car window and up onto the bike, then wheelies down off the bonnet and away on the trails.

He's a character and no denying. Not a fan of muscle car antics, Top Gear and Fast & Furious leave me cold. But can't help grinning at this. There's an advert in the latest Rouleur for the Diverge showing Sagan getting air. That's obviously where this video leads.

Daft, but I can entirely sympathise :p also it markets their rider's personality, which isn't a bad thing. It makes cyclists human, and it gives fans an emotional "in" which can only be good in terms of fostering some sense of loyalty vs tech specs that would be very dry, and meaningless out of context.

Actually, on reflection it's bloody clever. It gets you to look up to see what it's about, it gives you something vague to like rather than trying to impress viewers with some claim about watts or stiffness to weight, and baits you to actually watch the races so the sponsors will be happy. They're trying to win fans, not consumers.

Unrelated entirely, at a glance I mistook the article image for a tattoo of a bike riding along a collar bone. Which I now kinda want to exist.

Bike equivalent of an aftershave/perfume ad.  Quite pointless!

Someone has watched too many episodes of TopGear.

Good lad. Exactly the sort of thing I was doing at his age. Can't get more cathartic than burning rubber.

Dumb video, but the music is one of the best pop remixes I've ever heard. Perhaps over compressed dubstep is finally getting old!