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Halfords buys Tredz and Wheelies

Looks to strengthen online offering

Halfords has paid £18.4m for the joint business of Tredz and Wheelies plus an additional payment in 2017 which will depend on performance. Both firms sell bikes, parts, accessories and clothing online, while Wheelies is also the UK's largest provider of replacement bikes for insurance companies.

BikeBiz reports that the two businesses together employ 250 people and generated an annual profit of £2.4m last year on sales of £32m. Both will continue to trade under their current names and will be led by group managing direct Keith Jones, who founded Wheelies as a bike shop in Swansea with his brother Michael in 1989. Tredz was launched as a separate e-commerce operation in 2005.

Jones said: “We are very proud of the businesses that we’ve grown from a single shop over 25 years ago into a strong operator. However, the time has come for us to seek a partner to provide new investment and Halfords are exactly what we were looking for."

Halfords is cycling retail market leader in the UK with an estimated 20 to 25 per cent share. CEO Jill McDonald said the firm continued to believe in the long-term growth potential of the cycling market and said: “We believe this is a strong and complementary addition to the group, extending our presence in the online market for premium bikes, parts, accessories and clothing."

Earlier this year, online cycling retailers Wiggle and Chain Reaction announced they were to merge. The Competition and Markets Authority (CMA) says it has begun an inquiry into whether the deal could lead to a "substantial lessening of competition" and suppliers of bikes and parts and accessories are being surveyed for their views.

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11 comments

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Redvee | 7 years ago
0 likes

I managaed to get a price match from Cycle Republic on an item that wasn't reduced on their website. Instore the gloves were £40, website £25 but a different size but told the staff member they were reduced on the website negelcting the size thing then produced my BC card, £22.50 for a pair of SealSkinz gloves.

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huntswheelers | 7 years ago
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I've done  odd deals with Halfrauds....have to be canny mind.... look on the website for Price match and then use British Cycling 10% too.....  if you go for Price Match...print it off....as I went in the first time and they fobbed me off....next time I printed it off and got what I wanted at the 50% off plus and additional 10% BC .....  

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DaveE128 | 7 years ago
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I've attempted to use Halfrauds reserve and collect thing too, though it was something from their car department I think, and in my case they couldn't find it either. I only use Halfords when necessary. Occasionally they do have some very good value products, but if it's a bike, you're better off setting it up yourself with reference to Park Tool's website - apparently better training than their staff get!

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Gus T | 7 years ago
1 like

Why was this not referred to the Monopolies Commission like Wiggle & CRC, something stinks here.

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vonhelmet replied to Gus T | 7 years ago
1 like

Gus T wrote:

Why was this not referred to the Monopolies Commission like Wiggle & CRC, something stinks here.

I'd hazard a guess that the combined size of Wiggle and CRC is considerably larger than the combined online presence of Halfords and Tredz.

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alansmurphy | 7 years ago
1 like

Have to agree reference reserving stock at Halfords - in stock on the website, reserve to collect and sometimes get a notification and sometimes hear nothing. Some appears to come from the shop floor, some arrives dumped in a cage, it then finds its way to a cupboard behind the till and it is a lottery what goes in and comes back out!

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Scoob_84 | 7 years ago
1 like

are we talking about problems with wheelies here or halfords?  

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vonhelmet | 7 years ago
3 likes

Conversely, I've never had any problems with them.  The staff at my place are very helpful.  I order the odd bit of kit from there, when it works out the cheapest, and it's always fine.  They'll often price match their own website if you go in to buy stuff off the shelf, without my even asking.

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Yorkshire wallet | 7 years ago
2 likes

I went in once and asked them if they had any quill stem adaptors......not a clue what I was talking about.

Their stupid on-line and shop price difference annoys me as well. If you ever reserve anything it's either gone 'missing' or someone accidentally sold the last one. I am 5 out of 5 for messed up reservations now. At least last time I got a more expensive pair of overshoes out of the mistake.

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Dnnnnnn replied to Yorkshire wallet | 7 years ago
1 like

Yorkshire wallet wrote:

. If you ever reserve anything it's either gone 'missing' or someone accidentally sold the last one. I am 5 out of 5 for messed up reservations now. 

Interesting - I've had the same problem a couple of times too.

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keirik | 7 years ago
8 likes

CEO Jill McDonald said the firm continued to believe in the long-term growth potential of the cycling market and said - "we will buy up competitors where we can to avoid having to change the fact that we know nothing about bikes and will sell any old rubbish we can at a massively inflated profit margin"

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