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Sportive news: ASO partners Dragon Ride, Marmottte expands to 3 events

Third UK event for Tour de France owners, Marmotte heads to Pyrenees and Italy

Tour de France organisers ASO have thrown their weight behind one of the UK’s biggest sportives, the Dragon Ride, which will now be rebranded as the Dragon Ride L’Etape Wales by le Tour de France. Meanwhile, the Marmotte – arguably the doyenne of sportives – has launched events in the Pyrenees and the Italian Alps.

Taking place on Sunday 5 June, the Dragon Ride L’Etape Wales by le Tour de France becomes the third mass participation event in the UK in which ASO is involved, following the  Maserati Tour de Yorkshire  Ride, and the L'Etape London by le Tour de France, both launched last year.

The local partner for all three events is Human Race, whose CEO, Nick Rusling, said: “After the success of teaming up with ASO on L’Etape London by le Tour de France we are delighted to be working together again on this very special event.

“We pride ourselves on delivering the very best experiences, and we have some exciting ideas about how we can build on the excellent reputation of the Dragon Ride.”

Tour de France race director Christian Prudhomme commented: "Following the extraordinary reception Le Tour de France riders enjoyed in the United Kingdom over the last few years, it is a true honour to bring Le Tour de France’s spirit to Wales.

“This spirit of course remains in the passion for cycling and Le Tour de France itself but it is also linked to an ideal sportive course and Wales’ incredible nature and landscapes. The Dragon Ride L’Etape Wales by Le Tour de France has a route reminiscent of one of Le Tour de France’s most magnificent stages.”

So far, more than 4,000 people have registered for the 2016 Dragon Ride L’Etape Wales by le Tour de France, which includes the three-day Dragon Tour, and more places have been released, with further details available here.

Marmotte launches two new events – with plenty of iconic climbs

Meanwhile, the Marmotte, which describes itself as “the mother of all cyclosportives” is expanding with the launch of three events that will fall under the umbrella of the Marmotte Granfondo Series.

One of those is the brand new Marmotte Granfondo Pyrénées, covering  has 163 kilometres over five big climbs made famous by the Tour de France.

The first is the Col du Tourmalet – a nice, easy, warm-up, then – followed by the Hourquette d'Ancizan, the  Col d'Aspin, the Tourmalet again from the other side, and finally the climb up to the finish at Luz Ardiden.

The event takes place on 28 August, and follows the existing Marmotte – now rebranded Marmotte Alpes, which is on 2 July – and another new event, the Marmotte Sestriere, on 24 July, which is played out on the Italian side of the Alps and takes in one of the Giro d’Italia’s most feared climbs, the mighty Colle delle Finestre.

Full details on all three events, including how to enter, can be found here.

 

Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

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4 comments

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timb27 | 8 years ago
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My biggest problem with the Dragon Ride was always it's name - infuriatingly short. "The Dragon Ride L’Etape Wales by le Tour de France" is a big improvement, but it seems there's still room to include a couple of sponsors in the title? Wales is famous for its unfeasibly long names, so come on marketing department, rise to the challenge!

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maxdabrit | 8 years ago
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maxdabrit | 8 years ago
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Wonder who got a nice backhander for that sellout?

 

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wycombewheeler | 8 years ago
1 like

shame,

 

I like the Dragon Ride, shame to see it rebranded as just one more "l'etape"

 

"So far, more than 4,000 people have registered for the 2016 Dragon Ride L’Etape Wales by le Tour de France, " no, they registered for the Dragon Ride before the name change.

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