Online retailer, Wiggle's in-house clothing label dhb has launched a new line of ASV clothing that it says is identical to the kit used by the Wiggle Honda women's race team, except with the corporate logos replaced with stylish angular colour blocks - oh, and the fact that there isn't as yet any women's specific kit in the range.
The range will start from £60 for a short sleeved jersey and £65 for bib shorts, so even despite the fact this is professional level racing clobber, dhb is remaining true to its roots of putting value first. This new kit is also evidence that dhb are being ambitous with their designs and colour schemes, following on from the Blok designs we saw back in the summer.
“Each of my athletes spend thousands of hours in the saddle each season, so it’s essential that all team kit is exceptionally comfortable, it must create as little drag as possible, breath and provide comfort. dhb took our continual feedback on board to create kit that helps propel our riders to the front of the peloton,” said Rochelle Gilmore, Wiggle Honda Pro Cycling manager, owner and rider.
The £65 ASV Bib Short is light with a claimed weight for a medium of just 171g. They are constructed from Lycra Sport 210g Italian fabric, which has a four-way stretch to provide a good fit and good range of movement, and offers a bit of compression too. The back of the shorts features a lightweight mesh to help keep you cool.
Inside is an Elastic Interface Endurance padded insert with a seamless microfibre surface layer said to provide an abrasion-free fit and with different density padding to put comfort where it’s really needed most. It’s also perforated for good breathability and ventilation.
The matching ASV Jersey is similarly lightweight with a claimed 120g weight for a medium short sleeve design. Aa well as the short sleeve version, it’s also available with long sleeves, making it ideal for the autumn.
Naturally, being a race-inspired jersey, it has a close-fitting athletic cut providing good aerodynamics. The material features Hydrofit wicking technology to move sweat away from the skin with an antibacterial treatment.
There are three rear pockets and in a sign of the jerseys professional racing roots, there is even routing for a radio - suppose you could use it for an MP3 player instead. There’s a small zipped pocket, a good place for your house keys. A full-length YKK zipper and 3M reflective detailing finish the jersey.
The short sleeve ASV jersey costs £59.99, the long sleeve is £64.99.
Finally, no wardrobe is complete without socks, and here are the ASV Socks. They’ve produced two version, a lightweight for warmer days costing £5.99, and a merino thermal sock for colder days priced £8.99.
The merino thermal sock is thicker than any other dhb merino currently offered yet with a slim fitting design and an ergonomic shape. There’s a Terry padded sole for added comfort and insulation. Black is the only colour offered with a choice of red, blue or yellow stripes.
Probably a bit late in the year to be talking lightweight socks, but the ASV lightweight socks say dhb are “ideal for warm autumn rides” and feature air mesh at the top of the sock, reinforced toe box and mid-foot support. Available in white with red, blue or yellow stripes.
See the full range at www.wiggle.com
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The bibs are currently the same price as the Aeron Pros and the 'Shard' shorts. Does anyone know how they're meant to differ?
EDIT: Oh, and what about those Goldline Bibs? If these are meant to top the range out, then it seems odd that the Goldline Shorts are about £10 more expensive...
DHB do plenty of womens kit, just not in this new ASV range. I wonder whether it's male-only because no fellas buy the wiggle kit thinking it's somehow akin to buying womens clothes?
www.wiggle.co.uk
as .com is the USA site.
@ BSausage...should read 'technically equivalent' to the Honda/Wiggle kit.
So they're inspired by the Wiggle Honda kit but appear to be mens??
And...?
The Wiggle Honda is a women's team. I think they were getting at the lack of female options.
Ah, OK. I know Wiggle Honda are women, I thought they were wondering how kit developed with/for women could inform kit for men. Didn't realise the dhb stuff doesn't include them!
The blue looks quite nice. The only problem is that it's about the same price as Condor's new "Since 1948" range....
Not particularly taken with the dhb colour-ways personally, but to be fair to Wiggle the Condor stuff sounds like pretty generic, and not very high level, kit whilst the dhb stuff is billed as pro-peloton-type stuff.
'Since 1948' stuff does look absolutely cracking mind....
That's exactly what i was thinking!