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Tickets for event at First Direct Arena will cost £45-£85

Tickets will go on sale this Friday for what Welcome to Yorkshire is billing as the biggest team presentation in the history of the Tour de France, at the First Direct Arena in Leeds on Thursday, July 3. But if you’re quick there’s a chance to get them earlier by pre-registering, which closes tonight.

The tickets, which cost £45, £55, £65 and £85, will go on sale at 9am on Friday, April 25 through the venue’s website.

But Le Tour Yorkshire says that there will be a chance to get them before that by pre-registering on its own website, as long as you do so by midnight tonight.

Anyone requiring accessible seating will have to wait until Friday, and book tickets by calling 0844 248 1585 and pressing option 2.

The £60 million venue, which opened with a Bruce Springsteen concert in July last year, has a capacity of 13,500.

Last year’s team presentation at the harbour of Porto-Vecchio on Corsica was free, as was the one in Trafalgar Square in London in 2007, the last time the race was in the UK.

However, it’s not unknown for the event to be ticketed, dictated largely by the type of venue in which it is held.

In 2011, tickets were sold for the team presentation at the Vendée region’s Puy du Fou theme park, with the crowd numbering more than 7,000.

Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.

10 comments

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farrell [1950 posts] 2 years ago
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How much were the previously ticketed events?

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Some Fella [890 posts] 2 years ago
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The Belfast Giro presentation is free.
Just sayin like.

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Leodis [403 posts] 2 years ago
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I registered for this a long time ago but the prices are well above what should be charged.

It should have been held at millennium square on a free ticket basis rather than bleed the people paying for the event even more so, I mean £65 for a half decent seat is a joke.

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giff77 [1251 posts] 2 years ago
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Some Fella wrote:

The Belfast Giro presentation is free.
Just sayin like.

Yep, I'm hoping they've beefed up the servers for the initial surge. Not found anyone to queue up for me at the Tourist Board so it will be an online attempt.

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Yorkshie Whippet [530 posts] 2 years ago
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I've just watched the team presentations at Tour of Flanders, Sheldprijs and Paris-Roubiax. Also been within feet of Cancellara returning to team bus after Flanders and within inches of some of the other riders at the other events, All for free, (well Flanders did involve far too much Belguim beer).

Was hoping to say I was there in Millenium Square. But at that price, hope it's on tv good excuse for more beer and pizza.

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ToonSi [15 posts] 2 years ago
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They've said on twitter that the money is supposedly going straight on the event, but doing the math of assuming all tickets were the cheapest £45 & given that the arena has a capacity of 13k, that's £585k without taking into consideration the £65 & £85 seats.
Add to that that they've admitted that the Arena isn't charging them for its use, then it looks to be that even with any event costs they will make a fair whack of money from it, possibly a good way to covering the shortfall in the government's funding.
If Welcome to Yorkshire were more transparent and stated that's why they were charging then perhaps I'd be more inclined to buy a ticket (as the resurfaced roads will still be there long after the grand depart has finished), but as it is I certainly won't be going.

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ToonSi [15 posts] 2 years ago
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They've said on twitter that the money is supposedly going straight on the event, but doing the math of assuming all tickets were the cheapest £45 & given that the arena has a capacity of 13k, that's £585k without taking into consideration the £65 & £85 seats.
Add to that that they've admitted that the Arena isn't charging them for its use, then it looks to be that even with any event costs they will make a fair whack of money from it, possibly a good way to covering the shortfall in the government's funding.
If Welcome to Yorkshire were more transparent and stated that's why they were charging then perhaps I'd be more inclined to buy a ticket (as the resurfaced roads will still be there long after the grand depart has finished), but as it is I certainly won't be going.

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Ghedebrav [1100 posts] 2 years ago
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Being a Yorkshireman, there is no way I'm spending eighty five bloody quid to see this.

The insanity and exploitation has definitely begun. Feeling less and less enthusiastic about this by the day  31

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farrell [1950 posts] 2 years ago
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ToonSi wrote:

They've said on twitter that the money is supposedly going straight on the event, but doing the math of assuming all tickets were the cheapest £45 & given that the arena has a capacity of 13k, that's £585k without taking into consideration the £65 & £85 seats.
Add to that that they've admitted that the Arena isn't charging them for its use, then it looks to be that even with any event costs they will make a fair whack of money from it, possibly a good way to covering the shortfall in the government's funding.
If Welcome to Yorkshire were more transparent and stated that's why they were charging then perhaps I'd be more inclined to buy a ticket (as the resurfaced roads will still be there long after the grand depart has finished), but as it is I certainly won't be going.

It wont be selling to anywhere near 13000 though. I'd imagine that they will lose some capacity due to the stage set up, cameras and screens etc and there will be a very, very high number of guests. All the teams' staff will no doubt need seats, plus partners and friends, sponsors will expect to get in for free too.

First Direct will no doubt have dibs on up to 10% of the capacity as part of it's naming rights as well as freebies for local government bodies and Tour Yorkshire staff etc.

Although they might be getting the arena for free, they will just be getting an empty shell, they'll still have to pay for lighting, sound and staging and such like as well as the associated crews and riggers they will need to bring in.

I still reckon they'll be not far off a quarter of a million in profit after all that though. It'd better be one hell of a show.

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Him Up North [235 posts] 2 years ago
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Leodis wrote:

I registered for this a long time ago but the prices are well above what should be charged.

It should have been held at millennium square on a free ticket basis rather than bleed the people paying for the event even more so, I mean £65 for a half decent seat is a joke.

+1

...unless it's a very Yorkshire affair, with a "blue" comedian, bingo and a meat raffle.  38