Tickets go on sale Friday for Tour de France team presentation in Leeds - pre-registration closes tonight

Tickets for event at First Direct Arena will cost £45-£85

by Simon_MacMichael   April 22, 2014  

First Direct Arena (picture credit firstdirectarena.com)

Tickets will go on sale this Friday for what Welcome to Yorkshire is billing as the biggest team presentation in the history of the Tour de France, at the First Direct Arena in Leeds on Thursday, July 3. But if you’re quick there’s a chance to get them earlier by pre-registering, which closes tonight.

The tickets, which cost £45, £55, £65 and £85, will go on sale at 9am on Friday, April 25 through the venue’s website.

But Le Tour Yorkshire says that there will be a chance to get them before that by pre-registering on its own website, as long as you do so by midnight tonight.

Anyone requiring accessible seating will have to wait until Friday, and book tickets by calling 0844 248 1585 and pressing option 2.

The £60 million venue, which opened with a Bruce Springsteen concert in July last year, has a capacity of 13,500.

Last year’s team presentation at the harbour of Porto-Vecchio on Corsica was free, as was the one in Trafalgar Square in London in 2007, the last time the race was in the UK.

However, it’s not unknown for the event to be ticketed, dictated largely by the type of venue in which it is held.

In 2011, tickets were sold for the team presentation at the Vendée region’s Puy du Fou theme park, with the crowd numbering more than 7,000.

9 user comments

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How much were the previously ticketed events?

posted by farrell [1412 posts]
22nd April 2014 - 11:29

13 Likes

The Belfast Giro presentation is free.
Just sayin like.

posted by Some Fella [749 posts]
22nd April 2014 - 11:50

27 Likes

I registered for this a long time ago but the prices are well above what should be charged.

It should have been held at millennium square on a free ticket basis rather than bleed the people paying for the event even more so, I mean £65 for a half decent seat is a joke.

Leodis's picture

posted by Leodis [197 posts]
22nd April 2014 - 11:59

16 Likes

Some Fella wrote:
The Belfast Giro presentation is free.
Just sayin like.

Yep, I'm hoping they've beefed up the servers for the initial surge. Not found anyone to queue up for me at the Tourist Board so it will be an online attempt.

giff77's picture

posted by giff77 [1051 posts]
22nd April 2014 - 12:54

9 Likes

I've just watched the team presentations at Tour of Flanders, Sheldprijs and Paris-Roubiax. Also been within feet of Cancellara returning to team bus after Flanders and within inches of some of the other riders at the other events, All for free, (well Flanders did involve far too much Belguim beer).

Was hoping to say I was there in Millenium Square. But at that price, hope it's on tv good excuse for more beer and pizza.

posted by Yorkshie Whippet [291 posts]
22nd April 2014 - 13:49

10 Likes

They've said on twitter that the money is supposedly going straight on the event, but doing the math of assuming all tickets were the cheapest £45 & given that the arena has a capacity of 13k, that's £585k without taking into consideration the £65 & £85 seats.
Add to that that they've admitted that the Arena isn't charging them for its use, then it looks to be that even with any event costs they will make a fair whack of money from it, possibly a good way to covering the shortfall in the government's funding.
If Welcome to Yorkshire were more transparent and stated that's why they were charging then perhaps I'd be more inclined to buy a ticket (as the resurfaced roads will still be there long after the grand depart has finished), but as it is I certainly won't be going.

posted by ToonSi [5 posts]
22nd April 2014 - 20:02

7 Likes

Being a Yorkshireman, there is no way I'm spending eighty five bloody quid to see this.

The insanity and exploitation has definitely begun. Feeling less and less enthusiastic about this by the day Sick

Ghedebrav's picture

posted by Ghedebrav [1094 posts]
22nd April 2014 - 22:38

12 Likes

ToonSi wrote:
They've said on twitter that the money is supposedly going straight on the event, but doing the math of assuming all tickets were the cheapest £45 & given that the arena has a capacity of 13k, that's £585k without taking into consideration the £65 & £85 seats.
Add to that that they've admitted that the Arena isn't charging them for its use, then it looks to be that even with any event costs they will make a fair whack of money from it, possibly a good way to covering the shortfall in the government's funding.
If Welcome to Yorkshire were more transparent and stated that's why they were charging then perhaps I'd be more inclined to buy a ticket (as the resurfaced roads will still be there long after the grand depart has finished), but as it is I certainly won't be going.

It wont be selling to anywhere near 13000 though. I'd imagine that they will lose some capacity due to the stage set up, cameras and screens etc and there will be a very, very high number of guests. All the teams' staff will no doubt need seats, plus partners and friends, sponsors will expect to get in for free too.

First Direct will no doubt have dibs on up to 10% of the capacity as part of it's naming rights as well as freebies for local government bodies and Tour Yorkshire staff etc.

Although they might be getting the arena for free, they will just be getting an empty shell, they'll still have to pay for lighting, sound and staging and such like as well as the associated crews and riggers they will need to bring in.

I still reckon they'll be not far off a quarter of a million in profit after all that though. It'd better be one hell of a show.

posted by farrell [1412 posts]
22nd April 2014 - 23:13

7 Likes

Leodis wrote:
I registered for this a long time ago but the prices are well above what should be charged.

It should have been held at millennium square on a free ticket basis rather than bleed the people paying for the event even more so, I mean £65 for a half decent seat is a joke.

+1

...unless it's a very Yorkshire affair, with a "blue" comedian, bingo and a meat raffle. Drooling

Him Up North's picture

posted by Him Up North [195 posts]
22nd April 2014 - 23:40

4 Likes