Where: London to HastingsWhen: September 10th, depending on the weather
More info. here.
This isn't really aimed at the competitive cyclist, though anyone is welcome to come along and there are some nice cyclist -vs- hill opportunities.
I might come on the strength of the website A great work of art!http://www.prettygoodbritain.com/hastingshustle.html
Cheers wakou. Hope you decide to give it a go.