Just. Get. It. Right. #3

by VecchioJo   March 30, 2010  

BicyclingBuyersGuideFAIL.jpg

Right then, we're the world's leading bike magazine, because it says so on the cover, even though we're aware that it doesn't actually mean anything it sounds pretty good.

Anyway, it's the annual "Buyer's Guide" issue and that's quite a big deal so we need a smart bike for the cover, make it a road bike as they're the big thing at the moment, no-one's buying mountainbikes any more, make it a fast and expensive one and make it Italian, that'll make it seem exclusive and exotic and aspirational.

Now, if you could just photograph it from the wrong side please that would be a fabulous schoolboy error and cast doubt over the validity of the contents perfectly. And while you're there, make sure there's some ahead spacers above the stem so we look like complete amateurs, that would be great. Thanks.

Fail squared.
 

13 user comments

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thats the best one yet! Big Grin

obviously their cut and paste head honcho was off that day and they left it to the intern.

Fringe's picture

posted by Fringe [1081 posts]
30th March 2010 - 14:13

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Lennard Zinn advises you should always have at least one spacer above the stem, can't remember why. So that isn't completely wrong but non-drive side photo...definitely amateurs! Wink

ctznsmith's picture

posted by ctznsmith [102 posts]
30th March 2010 - 14:59

1 Like

Hahaha brilliant (as in brilliantly rubbish) Smile

Oli's picture

posted by Oli [102 posts]
30th March 2010 - 17:18

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Ooh, the wrong side, that's terrible. And spacers above the stem, even worse.

What idiots, not to have done what everyone else does.

fourstringsisplenty's picture

posted by fourstringsisplenty [67 posts]
30th March 2010 - 18:39

1 Like

ah, maybe they were trying to break the mould, make a statement… like an art gallery turning the pictures to the wall… not sure what sort of statement that would be, Thinking but I'm not the intellectual sort

Darned if I do…

Mr Sock's picture

posted by Mr Sock [152 posts]
30th March 2010 - 19:35

2 Likes

A cover that important at a big publisher might well be designed in a different department by someone who isn't overly knowledgeable (or even care) about bikes. So they would just go with the right composition. Which is all the more criminal then to arrive at a cover so........meh! as they say on the interwebs.

Back in the old days, of course, you could reverse a transparency and have the chainset appearing on the left which really is the ultimate cock-up. Guess who's done that?

NickInBath's picture

posted by NickInBath [41 posts]
30th March 2010 - 20:52

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And if you weren't very careful with your cow gum rubber, you'd have had messy bits around the text too, eh Nick? Wink

Trek Sal's picture

posted by Trek Sal [52 posts]
30th March 2010 - 23:02

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Mmmmm! Cow Gum. And they wonder why designers are all weird, like?

NickInBath's picture

posted by NickInBath [41 posts]
31st March 2010 - 8:59

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Easton advise on fork installation instructions for 10mm spacer above stem.

Just checked pics of 5 pro bikes and they all have 10mm spacer on top Thinking

posted by maxlite [27 posts]
31st March 2010 - 11:55

1 Like

the above stem spacer is to even the stem's pinch bolt
loads across the steerer evenly .... which is fair
enough in an engineering way ... but the non drive
side !!! .... oh dear, oh dear, oh dear .... it'll be
small ring and half way up (or down) the cassette next !

still on the 3rd switch-back of Bwlch !

posted by therevokid [716 posts]
3rd April 2010 - 16:33

0 Likes

I'd expect review bikes, which they get passed around several publications, to have spacers above the stem when they're setup for some journalists.

two wheels good; four wheels bad

posted by cat1commuter [1345 posts]
3rd April 2010 - 19:54

1 Like

Scuse my ignorance but what's wrong with having spacers above the stem? Is it purely aesthetic?

Martin Thomas's picture

posted by Martin Thomas [570 posts]
7th April 2010 - 17:44

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Pretty much, and as therevokid says above there is an engineering reason to have one spacer above, also it does at least leave you the option of a bit of height adjustment. I suppose that on a race bike it comes down to having that 'pro' look with no superflous weight and a perfectly dialled in racing position.

Most test road bikes normally come in with two or three spacers - as they would be sent to a shop, and usually, but not always, with the spacers below the stem cos it looks 'neater' giving the reviewer the option of tweaking the position to suit - which can often mean the bike will be ridden with the spacers above the stem.

Personally I don't have any problem with a bit of above spacer action, but then I'm the sort of person that leaves the laces on their trainers unnecessarily long because they came that way and because if I cut them I will inevitably find myself in a situation in which a long trainer lace would prove vital.

Tony Farrelly's picture

posted by Tony Farrelly [4143 posts]
7th April 2010 - 18:14

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