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Victoria Pendleton

Thousands join Skyride with Olympic stars

Cyclists take over the roads in Manchester

Now is the time for British Cycling to cash in...

These are heady days for those of us who have been around the sport of cycling for a while now. Not since the late 80's and the Ever Ready, Banana/Falcon rivalry has the sport in Britain been on such as high. And there are a list of reasons why now could be the time to cash in and establish road cycling as on of the top sports in the nation.

Here are the opportunities as I see them.