Honey Stinger is an American brand making various bars and gels, as well as these energy chews. Even though the look and taste like wine gums, they really are made of honey - along with cane juice and tapioca syrup and grape juice - which means they're more healthy than real wine gums. They're also gluten free, dairy free and 90% organic.
Zipvit are heavily involved with the Cervélo Test Team and these ZV10 energy chews were first used by Thor Hushovd and Roger Hammond in the 2010 Paris Roubaix. The outcome? Second and fourth places, respectively. Okay that's probably not all down to the chews but they are tasty, and a good, easy-to-eat mix of the stuff you need when you're out riding.