Video: Tour of Britain promo celebrates 10 years of country's biggest race
Short film by organisers SweetSpot showcases action from country's biggest race...

The Tour of Britain has been around in one form or another since the 1940s, but seemed to have disappeared from the calendar until it was revived in 2004 after a four-year absence. In this video that made its debut in London on Thursday evening at the presentation of the route of this year's race, the tenth since it reappeared, organisers SweetSpot celebrate some of the high points of the race during that a decade that has seen it go from strength to strength.

Reports are that ASO and RCS are among those bidding for the right to organise the race with SweetSpot's contract ending this year, but at least as far as promo videos go, we reckon the Surrey-based firm shows here that it can match the continental heavyweights punch for punch.

Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.


sm [362 posts] 2 years ago

Nice vid, some stunning scenery in there. Not too sure about some of the crazy fast editing. It doesn't build tension or excitement, just eye ache!