Support road.cc

Like this site? Help us to make it better.

news

Cycle clothing brand Vulpine is "insolvent" and enters administration

Founder Nick Hussey breaks the news "with intense sadness" in email to investors...

London-based cycle clothing brand Vulpine has entered administration. The news was confirmed in an email send this afternoon by its founder, Nick Hussey, to investors in the business.

He wrote:

It is with intense sadness that I have to inform you that Vulpine is insolvent, and I have had to take the extremely difficult but essential decision to place the company I founded into administration, under UK law, hence my unusual formality.

Two Partners from RSM Restructuring Advisory LLP will be appointed administrators next week, after a special resolution was passed yesterday by ‘A Shareholders’, who are able to vote. Once appointed the Administrators will have full control of the company and I will no longer be able to make any decisions.

We have done all we can to finance the company. The late arrival of the majority of our Spring Summer 2017 stock put us in a more difficult cash position. Thus we sought to raise investment again through crowdfunding. But this did not gain the necessary momentum to complete, likely due to the very poor trading figures of the last financial year.

Thus we pulled out of the Crowdcube attempted raise and began contacting previously interested investors and potential buyers of Vulpine, plus a raft of new contacts.

Whilst there was strong recognition of the brand, and initial verbal interest, none have produced offers or ongoing due diligence, and communication has stopped. It is highly possible that, having seen our precarious financial position and the complications of doing a fast enough deal, they are waiting to pick the business up in administration instead, if any deal is to be done.

Vulpine’s brand and business structure remains relatively undamaged at this point, and any acquisition via administration would see the highest potential value to all stakeholders if conducted as quickly as possible.

The proposed Administrators plan is to try to sell the company’s assets, such as brand, goodwill, database & website to maximize realisations for the benefit of creditors and potentially shareholders.

You can contact Robert Young at RSM for advice on this process, or if you believe there may be an interested buyer: robert.young [at] rsmuk.comI cannot offer financial advice, and I encourage you to seek your own, but if you qualify for EIS status, you should be able to claim significant Loss Relief on top of your Tax Relief.I wish you all the very best.

Ride well.

More to follow.

 

Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

Add new comment

253 comments

Avatar
gva replied to Kadinkski | 7 years ago
8 likes

Kadinkski wrote:

I invested in the low 5 figures, but I knew it was a gamble and was prepared to lose it - I assume it's gone but its no big deal to me. Ony an idiot would have invested anything they couldn't afford to lose in that proposition - it was a hot mess, but a beautiful idea.

Nick is a really engaging chap and is passionate about cycling - I invested in him rather than the numbers. I wish him well in the future. Nothing but love from me.

So you have love for someone who:

1) Wrote to investors on 30th of March saying everything is great, asking for more money and then less than a month later putting company into administration?

2) Went to the public to ask for money with a very misleading premise and state of affairs?

3) Engage in nepotism, irresponsible spending (2 custom bikes as presents for him and his wife at cost of £10k+) and drawing down £36,000 in directors fees in the 4 month prior to administration?

Hey, I respect all opinions but a lot of people wouldn't!

Avatar
Tony Farrelly replied to Fixie Girl | 7 years ago
6 likes

Fixie Girl wrote:
Yorkshire wallet wrote:

There's a movie in all this.

Perhaps Nick can raise the capital he has a "gift"! And where is Tony? I would argue that he has his proof from multiple sources now.

Hi Fixie Girl

I'm enjoying my Saturday. Eating popcorn
 

Avatar
Tony Farrelly replied to gbzpto | 7 years ago
10 likes

gbzpto wrote:

@Fixie girl "A company disproportionally feted by the cycling press" this is what I always felt as well never could understand why. Road.cc were certainly taken in - and sounds like at least one of the staff had shares in the company. Probably makes sense now.

It doesn't "sound like at least one of the staff had shares in the company" one of 'em did buy shares in the Crowd Cube offering, on the same basis as Kadinkski. I did mention that some way back.

Some of you seem to be labouring under the misapprehension that road.cc is some sort of business news website doling out investment advice on cycling companies. We're not.

Buying advice road.cc is qualified to give:

Buying a Vulpine jacket? - Yes

Buying Vulpine? - No

Our interest in Vulpine pretty much begins and ends with their products - which by and large were very good. When they were raising money on Crowd Cube we reported it - it was interesting, ditto Le Col - ditto Huez. I'd have to say that if you were making investment decisions on the basis of our news stories about Vulpine… well. 

Avatar
Miggers replied to Tony Farrelly | 7 years ago
2 likes

Tony Farrelly wrote:

gbzpto wrote:

@Fixie girl "A company disproportionally feted by the cycling press" this is what I always felt as well never could understand why. Road.cc were certainly taken in - and sounds like at least one of the staff had shares in the company. Probably makes sense now.

It doesn't "sound like at least one of the staff had shares in the company" one of 'em did buy shares in the Crowd Cube offering, on the same basis as Kadinkski. I did mention that some way back.

Some of you seem to be labouring under the misapprehension that road.cc is some sort of business news website doling out investment advice on cycling companies. We're not. Our interest in Vulpine pretty much begins and ends with their products - which by and large were very good. When they were raising money on Crowd Cube we reported it - it was interesting, ditto Le Col - ditto Huez. I'd have to say that if you were making investment decisions on the basis of our news stories about Vulpine… well. 

Agree Tony. It is a case of caveat emptor.  

Perhaps it would be useful lesson to carry a follow on piece when all the facts come out and the dust has settled. I hope that there won't now be a negative impact on raising funds for the likes of Le Col and Huez. 

Pete B 

Avatar
honesty | 7 years ago
2 likes

There seems to be much more to this story than is at first obvious.  I has no realised that the Hoy deal was over for example. A pity as the Hoy clothing was excellent. I said previously that I liked there stuff and have bought some of it, but I have to say that the decisions taken in the direction new clothing lines took seemed odd to me. Driving the prices up into niche areas and getting rid of decent items from previous ranges. The thermaloft jacket they did was brilliant, but removed from the product line for example. I guess it shows the pretentions of wanting to be a fashion brand with ever changing seasonal products, but even Rapha just twiddles with the colours and leaves the basic product as is. Yes launch one or two new things, but build up the sale of a mainstay of items... at the start I was interested in almost all of the products, but the end there were less that interested me. Maybe it was because I'd already bought the items that Did! 

Avatar
brooksby replied to Kadinkski | 7 years ago
6 likes

Kadinkski wrote:

I invested in the low 5 figures, but I knew it was a gamble and was prepared to lose it - I assume it's gone but its no big deal to me. Ony an idiot would have invested anything they couldn't afford to lose in that proposition - it was a hot mess, but a beautiful idea.

Nick is a really engaging chap and is passionate about cycling - I invested in him rather than the numbers. I wish him well in the future. Nothing but love from me.

You invested in the low five figures but were prepared to lose it so no biggy? Can I have your job for a while?  3

Avatar
davel | 7 years ago
4 likes

That's Kadinkski - no thread is complete with his loadsamoney input, bless him.

First para - valid. Could've been summed up as 'caveat emptor'.

Second para - bollocks. 'Investing' in a duplicitous salad, no matter how engaging, won't maintain the lifestyle K is so obviously accustomed to.

Avatar
Fixie Girl replied to Kadinkski | 7 years ago
2 likes

Kadinkski wrote:

I invested in the low 5 figures, but I knew it was a gamble and was prepared to lose it - I assume it's gone but its no big deal to me. Ony an idiot would have invested anything they couldn't afford to lose in that proposition - it was a hot mess, but a beautiful idea.

Nick is a really engaging chap and is passionate about cycling - I invested in him rather than the numbers. I wish him well in the future. Nothing but love from me.

I could understand the first part if the insolvency was down to outside issues, not internal suspect business practise.

second part makes Nick sound like a modern day Jim Jones..  Just dont drink the cool aid?! smiley

Avatar
Johnnystorm | 7 years ago
4 likes

I remember filling in a survey and said that the Hoy branding didn't mean much to me and then shortly after it vanished, assumed the remainder of the responses were similar.... As if to represent the whole affair all the logos on my Hoy shorts have started peeling off. Don't suppose I'll try and get a refund...

Avatar
Fixie Girl replied to davel | 7 years ago
2 likes
davel wrote:

That's Kadinkski - no thread is complete with his loadsamoney input, bless him.

First para - valid. Could've been summed up as 'caveat emptor'.

Second para - bollocks. 'Investing' in a duplicitous salad, no matter how engaging, won't maintain the lifestyle K is so obviously accustomed to.

How many would have invested in Nick alone even with his obvious charm if they knew the true state of the business.

Any takers?

Avatar
Miggers replied to gva | 7 years ago
3 likes

gva wrote:

Kadinkski wrote:

I invested in the low 5 figures, but I knew it was a gamble and was prepared to lose it - I assume it's gone but its no big deal to me. Ony an idiot would have invested anything they couldn't afford to lose in that proposition - it was a hot mess, but a beautiful idea.

Nick is a really engaging chap and is passionate about cycling - I invested in him rather than the numbers. I wish him well in the future. Nothing but love from me.

So you have love for someone who:

1) Wrote to investors on 30th of March saying everything is great, asking for more money and then less than a month later putting company into administration?

2) Went to the public to ask for money with a very misleading premise and state of affairs?

3) Engage in nepotism, irresponsible spending (2 custom bikes as presents for him and his wife at cost of £10k+) and drawing down £36,000 in directors fees in the 4 month prior to administration?

Hey, I respect all opinions but a lot of people wouldn't!

 

I'm a little late to the party so forgive my confusion/bewilderment.

In the FY that Nick borrowed £1.2m and generated sales of £800k the business lost £800k? 

How did that happen? who was in control, it's epic incompetence and the very best. Won't say what I actually think...

Anyone seen the full accounts? 

Avatar
zero_trooper replied to Tony Farrelly | 7 years ago
7 likes

Tony Farrelly wrote:

gbzpto wrote:

@Fixie girl "A company disproportionally feted by the cycling press" this is what I always felt as well never could understand why. Road.cc were certainly taken in - and sounds like at least one of the staff had shares in the company. Probably makes sense now.

It doesn't "sound like at least one of the staff had shares in the company" one of 'em did buy shares in the Crowd Cube offering, on the same basis as Kadinkski. I did mention that some way back.

Some of you seem to be labouring under the misapprehension that road.cc is some sort of business news website doling out investment advice on cycling companies. We're not.

Buying advice road.cc is qualified to give:

Buying a Vulpine jacket? - Yes

Buying Vulpine? - No

Our interest in Vulpine pretty much begins and ends with their products - which by and large were very good. When they were raising money on Crowd Cube we reported it - it was interesting, ditto Le Col - ditto Huez. I'd have to say that if you were making investment decisions on the basis of our news stories about Vulpine… well. 

Come on Tony, this is still a cycling story. There's loads to go on:

Was Sir Chris Hoy an investor and what does he make of all this?

Why the Hoy/Vulpine partnership end? I was unaware that it had and now realise that the Vulpine cycle kit I have (bought in sales obvs) is actually all Hoy/Vulpine.  

Were August Cycles ever paid for the 2 £10K vanity bikes? No sign of them on the A.C. website.

Where's the money?

Avatar
gbzpto replied to zero_trooper | 7 years ago
3 likes

Well said

And what happened to the directors. ?.

zero_trooper wrote:

Tony Farrelly wrote:

gbzpto wrote:

@Fixie girl "A company disproportionally feted by the cycling press" this is what I always felt as well never could understand why. Road.cc were certainly taken in - and sounds like at least one of the staff had shares in the company. Probably makes sense now.

It doesn't "sound like at least one of the staff had shares in the company" one of 'em did buy shares in the Crowd Cube offering, on the same basis as Kadinkski. I did mention that some way back.

Some of you seem to be labouring under the misapprehension that road.cc is some sort of business news website doling out investment advice on cycling companies. We're not.

Buying advice road.cc is qualified to give:

Buying a Vulpine jacket? - Yes

Buying Vulpine? - No

Our interest in Vulpine pretty much begins and ends with their products - which by and large were very good. When they were raising money on Crowd Cube we reported it - it was interesting, ditto Le Col - ditto Huez. I'd have to say that if you were making investment decisions on the basis of our news stories about Vulpine… well. 

Come on Tony, this is still a cycling story. There's loads to go on:

Was Sir Chris Hoy an investor and what does he make of all this?

Why the Hoy/Vulpine partnership end? I was unaware that it had and now realise that the Vulpine cycle kit I have (bought in sales obvs) is actually all Hoy/Vulpine.  

Were August Cycles ever paid for the 2 £10K vanity bikes? No sign of them on the A.C. website.

Where's the money?

Avatar
gva replied to zero_trooper | 7 years ago
3 likes

zero_trooper wrote:

Tony Farrelly wrote:

gbzpto wrote:

@Fixie girl "A company disproportionally feted by the cycling press" this is what I always felt as well never could understand why. Road.cc were certainly taken in - and sounds like at least one of the staff had shares in the company. Probably makes sense now.

It doesn't "sound like at least one of the staff had shares in the company" one of 'em did buy shares in the Crowd Cube offering, on the same basis as Kadinkski. I did mention that some way back.

Some of you seem to be labouring under the misapprehension that road.cc is some sort of business news website doling out investment advice on cycling companies. We're not.

Buying advice road.cc is qualified to give:

Buying a Vulpine jacket? - Yes

Buying Vulpine? - No

Our interest in Vulpine pretty much begins and ends with their products - which by and large were very good. When they were raising money on Crowd Cube we reported it - it was interesting, ditto Le Col - ditto Huez. I'd have to say that if you were making investment decisions on the basis of our news stories about Vulpine… well. 

Come on Tony, this is still a cycling story. There's loads to go on:

Was Sir Chris Hoy an investor and what does he make of all this?

Why the Hoy/Vulpine partnership end? I was unaware that it had and now realise that the Vulpine cycle kit I have (bought in sales obvs) is actually all Hoy/Vulpine.  

Were August Cycles ever paid for the 2 £10K vanity bikes? No sign of them on the A.C. website.

Where's the money?

I re-read Road.cc's previous coverage on Vulpine's fundraising...it would be wrong to say Road.cc did anything wrong, made any recommendation or wrote anything they can't back-up.  However, if in this story Nick Hussey is Donald Trump...then Road.cc is Sean Spicer!  The pieces had no objectivity, low on sound bites and full of propaganda!

Avatar
tritecommentbot | 7 years ago
10 likes

Guys, road.cc is an advertising clickbait site for cycling products. 

You won't find any reporters, investigative journalists or pullitzer prize winners here. They put out 'reviews' and rider v motorist culture war youtube videos. That's it. Regurgitate some guide every season.

It has a comments section so some of us can make the day go in a bit faster by calling each other names over petty issues. 

It is what it is. No point asking where the proper journalism is on such and such crying

Avatar
longhaul.cc | 7 years ago
5 likes

 

Editorial

road.cc's editorial team is a roll call of the finest cycling media talent from the last 25 years. Tony Farrelly, Dave Atkinson, Mat Brett, Jo Burt, David Arthur and John Stevenson are some of the most influential and widely respected writers in cycling.

Our reviews are renowned for their depth, knowledge and integrity.

Independent

road.cc is an independent publisher fuelled by enthusiasm and a true passion for cycling, not a global corporation with shareholders to satisfy. Our commitment to you is to over deliver on editorial excellence and customer satisfaction. We firmly believe that our independent approach and distinctive voice creates a unique relationship with our readers, one from which our advertisers benefit.

Avatar
Yorkshire wallet | 7 years ago
1 like

If Road.cc was a film, it would be 'faces of death' or 'mondo cane'

Avatar
Fixie Girl | 7 years ago
4 likes

Not the Sunday Times Front Page Nick would have hoped for...

https://www.thetimes.co.uk/article/crowd-investors-hurt-as-cycling-firm-...

Shame he was not able to comment ...

Avatar
zero_trooper replied to Fixie Girl | 7 years ago
2 likes

Fixie Girl wrote:

Not the Sunday Times Front Page Nick would have hoped for... https://www.thetimes.co.uk/article/crowd-investors-hurt-as-cycling-firm-... Shame he was not able to comment ...

....... nor Sir Chris.......

Avatar
Paul J | 7 years ago
9 likes

Anyone else hitting refresh every other hour or so, waiting for Monday in the USA and for Fixie Girl to get online?

Avatar
peted76 replied to tritecommentbot | 7 years ago
2 likes

unconstituted wrote:

Guys, road.cc is an advertising clickbait site for cycling products. 

You won't find any reporters, investigative journalists or pullitzer prize winners here. They put out 'reviews' and rider v motorist culture war youtube videos. That's it. Regurgitate some guide every season.

It has a comments section so some of us can make the day go in a bit faster by calling each other names over petty issues. 

It is what it is. No point asking where the proper journalism is on such and such crying

That is a dis-respectful and wholly personal opinion, it smacks of entitlement and a lack of manners to me.

Avatar
tritecommentbot replied to peted76 | 7 years ago
4 likes

peted76 wrote:

unconstituted wrote:

Guys, road.cc is an advertising clickbait site for cycling products. 

You won't find any reporters, investigative journalists or pullitzer prize winners here. They put out 'reviews' and rider v motorist culture war youtube videos. That's it. Regurgitate some guide every season.

It has a comments section so some of us can make the day go in a bit faster by calling each other names over petty issues. 

It is what it is. No point asking where the proper journalism is on such and such crying

That is a dis-respectful and wholly personal opinion, it smacks of entitlement and a lack of manners to me.

Sorry I hurt your feelings pete. Clearly you have an attachment to this place.

Avatar
muhasib | 7 years ago
0 likes

I notice that the pop up adverts on this page are now for insolvency practitioners - not your usual cycling bling!

Avatar
Rapha Nadal replied to Yorkshire wallet | 7 years ago
0 likes

Yorkshire wallet wrote:

If Road.cc was a film, it would be 'faces of death' or 'mondo cane'

Superb references!

I think Unconstituted has got the nail on the head with his earlier post.

Avatar
RunRabbitRun replied to zero_trooper | 7 years ago
5 likes

"Were August Cycles ever paid for the 2 £10K vanity bikes? No sign of them on the A.C. website."

Hello @zero_trooper! We (August Bicycles) we were paid, as we are a small set-up and simply couldn't afford to take a chance on someone's word when we hadn't worked with them before. A real relief to us now, but sad times. They didn't cost even nearly as much as that to the Vulpine guys and the sale prices were heavily inflated, not by us, but for effect, we assume. We were told that they've been seized as company assets now, but have just been informed that is also a fib. Such a sad saga.

Avatar
peted76 | 7 years ago
0 likes

muhasib wrote:

I notice that the pop up adverts on this page are now for insolvency practitioners - not your usual cycling bling!

I don't think that's quite how it works, the adverts you see are based on your contextual searches. FYI I'm seeing datacentre cooling ads and online comic books shops (which sort of sums it up!).. you can install or turn on an ad blocker if you wished to.

Clickbait is defined as: content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page. I see no clickbait in this post, none that constitutes any direct commercial gain for the site anyway.

 

Avatar
simonmb replied to Paul J | 7 years ago
1 like

Paul J wrote:

Anyone else hitting refresh every other hour or so, waiting for Monday in the USA and for Fixie Girl to get online?

One of two things are going to happen next - she's either genuinely going to make a big reveal, or come up with nothing and make herself look a little foolish. It's 'put up or shut up' time.

Not good to read August Cycles comment that, even now, the stories coming out of Vulpine appear less than honest.

Avatar
themartincox | 7 years ago
2 likes

road.cc walk a tightrope for content.

yes, they have published a bunch of info about Vulpine over the last few years, because vulpine are/were good at PR and sending out press-releases.

If other firms did the same then road.cc would publish. as a news site they are always going to be looking out for content, if manufacturers oblige then it works nicely.

it also helped that vulpine kit was generally pretty decent, so the interest from the public was there (it's evident that you can see a shift in mood towards vulpine as the thread has progressed...)

about 30 posts below this there was talk about how the advertising spend decreased massively after a year or two - that would have coincided with vulpine stopping their sponsorship of a ladies pro-team (which had laura trott on the roster) - it's easy to make judgements purely from numbers, but context is also important.

I've crashed a company before, not quite this spectacularly, but still - it's going to be hard on Nick, I'm sure he started off with the best of intentions, but something went awry over the last couple of years.

Avatar
Fixie Girl replied to simonmb | 7 years ago
2 likes

simonmb wrote:

Paul J wrote:

Anyone else hitting refresh every other hour or so, waiting for Monday in the USA and for Fixie Girl to get online?

One of two things are going to happen next - she's either genuinely going to make a big reveal, or come up with nothing and make herself look a little foolish. It's 'put up or shut up' time.

Not good to read August Cycles comment that, even now, the stories coming out of Vulpine appear less than honest.

Simon et al 

There is no smoking gun on the grassy knoll but a catalog of avoidable and repeated mistakes. What were you expecting btw?

Some of what I was going say did get picked up by the Sunday Times and CityAM over the weekend.  It did pull a few punches IMHO but did give you a sense of the personalities at work while staying teh right side of potential libel.

I have much more detail around why I/we walked away from a deal back in 2015 and why I made the same decision more recently. I will post once we know what is happening re the Administrator. The deadline for a buyer was today and AFAIK one hasnt been found. I hope there is a statement from the by the time I get to my office. 

Avatar
Paul J | 7 years ago
0 likes

Fixie Girl: The Sunday Times is paywalled. People here may not be familiar with any new details in its article.

Pages

Latest Comments