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news
shower-beer.jpgLike a beer after a ride? And a shower? Why not combine the two!
A beer specially designed to be chugged in the shower has come onto the market, combining two important post-ride rituals for many road.cc riders.
Swedish brewery PangPang has come up with the micro-sized 180ml Shower Beer, designed to be finished by the time you’re lathered up and towelled off.
The beer makes up for its size with its strength though - as the pale ale comes in at 10% ABV, much more potent than many other lagers.
“Shower Beer is a sweet but strong pale ale in a 18 cl small bottle meant to gulp in three sips while standing in the shower getting ready for the night,” said creative agency Snask, who was asked to come up with Shower Beer.
Brewer Fredrik “PangPang” Tunedal came up with the beer itself, while Snask worked on the packaging.
A first batch of the product sole out immediately, so while the launch was a one-off promo, the brewery has now announced more to come.
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10 comments
Will it make my hair grow back.☺
I've never had an issue drinking perfectly normal beer in the shower
Now someone just needs to invent a body wash that also cleans chains. In fact just take the bike to the shower (whilst drinking beer)
I love a pale ale after a ride...Or during
fit nicely into my jersey pockets too
im getting some
This stuff is more powerful than special brew. Would using it as intended be seen as a cry for help.
Can I drink it while having a pre-climb dump, or will there be another specific bottling for that
I hope that's a plastic bottle!
Graduates of the Pikotaro school of functional design solving more problems we didn't know existed?
PPAP_(Pen-Pineapple-Apple-Pen).jpg
Drinking beer in the shower? Minging.
I suppose it is only lager though.
Leave it to someone with a name as Dickensian as Snask to put a positive spin on three sips of beer.