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Top Gear on Cycling: Well, what did you expect?

James May and Jeremy Clarkson learn to beware of the buses but not much more… And they need some new cycling jokes

When news emerged that this evening’s edition of the BBC’s hugely popular motoring programme, Top Gear, was due to feature a segment on cycle safety, it seemed too good to be true – and that’s exactly how it turned out, as it resorted to a to a re-hash of old jokes and pantomime prejudice against cyclists.

Aired on the eve of the launch of a major new road safety campaign by the AA aimed at fostering more awareness between people in cars and those on two wheels, Top Gear could have seized an opportunity to highlight that they are often one and the same.

Indeed, just as AA president Edmund King called in November 2012 for an end from what he described as a “Two Tribes” mentality that often sees motorists and cyclists viewed as breeds apart, Top Gear co-host James May told the My Orange Brompton blog last year, “I particularly hate road sectarianism.”

You wouldn’t have known that from last night’s show as May, on his Brompton, embarked on what was laughably described as a fact-finding bike ride through London’s West End, accompanied by Jeremy Clarkson on a hybrid.

The tour was undertaken after a panel of experts reacted with dismay to Clarkson and May’s initial efforts to produce what was billed as a “public information film” to help stop cyclists being injured.

Those experts were British Cycling policy advisor Chris Boardman, Westminster Council’s commissioner of transportation, Martin Low and Alan Kennedy of Road Safety GB.

Speaking to road.cc last week about Top Gear's pre-filmed cycling segment Chris Boardman told us this: 

“Anything to do with Top Gear is playing with fire, which is why people watch it,” he said. “On the flip side, it’s also a chance to reach a wider (motoring) audience and portray ourselves as ‘one of you’ rather than cycling fanatics. Just normal people with a sense of humour, who’d like to see more cycling.

“I’m not in control of the edit but knowing a bit about making telly, I could see how they could cut it to look several different ways!

“We’ll see on Sunday if the gamble has paid off.”

We saw.

Clarkson’s film showed a man leaving the office after working late and driving home to his family. “John works hard,” went the voiceover, “which means he can afford to drive a car. That means he gets home to his family safely every night.”

The strapline, against the image of a bicycle laying on the road with buckled tyres, was “Work Harder. Get a car,” an old Clarkson joke and used often enough to be more or less his catchphrase when it comes to cycling.

May’s showed people from a variety of professions and trades – medicine, the law, workmen in hi-viz jackets – frolicking in a children’s playground.

The message, as a man rode past on a bicycle? “You stopped playing with children’s toys when you grew up. So why ride a bicycle? Act your age. Get a car.”

“You just haven’t got it, have you? Absolutely crazy,” said Low, his comments presumably unscripted. Meanwhile, Boardman winced.

So off trooped May and Clarkson to undertake their fact-finding mission, clad in hi-viz jackets and wearing cycle helmets and sporty eyewear, concluding that drivers were incredibly courteous, even at Hyde Park Corner, with the exception of those in charge of buses. Indeed their close encounters with a number of London buses did look genuinely terrifying - even the presence of a BBC film crew is it seems no protection.

Disingenuously, executing a right turn was highlighted by the pair as the biggest source of danger to cyclists, so instead they followed a route composed entirely of left-turns. No mention of the dangers posed by cars or lorries, no mention of improving infrastructure.

The films they returned with were as excruciating as the originals. Clarkson’s had a cyclist blown up while attempting to defuse a bomb because of his inability to distinguish between red and green.

“Cyclists: red and green – learn the bloody difference.” (Traffic lights, geddit?)

May’s began hopefully – footage of Martin Luther King’s ‘I have a dream’ speech, giving rise to vain hopes of a share the road message. Instead, via John Lennon and Yoko Ono and Christ on the cross, we were told: “Righteousness is no guarantee of safety.”

It was head in the hands time again for the panellists.

But wait. There was a fifth film. It was better than the others, which isn’t saying much, but it’s message was that more people taking to bikes, while disconcerting for their work colleagues due to their body odour, meant less congestion on the roads – and topped off by a car being driven up a deserted Whitehall.

You might ask, why does this matter? Top Gear is at heart a light entertainment programme, and Clarkson no more than a pantomime villain, not to be taken seriously.

Except, many do. And it’s reasonable to draw a connection between the abuse cyclists suffer daily on the roads is partly due to the impact of shows such as this – abuse, moreover, that the same people do not get when they are in their car, or on foot.

Reaction on social media varied. AA president King said: “Top Gear - cyclist advice interesting. AA to film our own tomorrow,” while Spin LDN said: “Jeremy Clarkson patronising cyclists not funny, cool or even worth screen time..so out of touch, total yawnfest.”

Greater Manchester Cycling Campaign said: “If @BBC_TopGear have to make fun of themselves and tries to turn people against bus drivers, does this mean uk #cycling has come a long way?”

Meanwhile, Wes Streeting, deputy leader of Redbridge Labour Group and the Labour Party's prospective parliamentary candidate for Ilford North at next year's general election, added: “Cracking episode of Top Gear tonight. 'Red and green. Learn the bloody difference'. Brilliant.”

We’d hoped against hope that the show might give its fans some insight about the issues cyclists face while riding city streets, ones that cause danger and lead to people being killed or seriously injured.

Instead, we got a piece that played for and got cheap laughs, and that reinforced old prejudices, the very same ones that May said he loathed.

If you missed it judge for yourself - point making, if provocative public information film or pointless rehash of old jokes and pantomime prejudice that missed a chance to do some good? It's on the BBC iPlayer now.

Still, on the bright side – at least there was no mention of bloody road tax.

Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

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133 comments

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rggfddne replied to SideBurn | 10 years ago
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SideBurn wrote:

But still no cycling star in a reasonably priced car?

+1 get Cav on! Not because of cycle advocacy, because he'd be a great guest. By all accounts a petrolhead, capable of banter, and it's a probably the most relatable part of cycling to driving - the speeeeed....

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giff77 replied to fret | 10 years ago
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fret wrote:

This was a light hearted piss take and anyone who gets upset or takes it seriously is, frankly, an idiot.

Get a life, people.

Suggest you read this and tell the widow and other bereaved families the same thing http://road.cc/content/news/112817-cyclist%E2%80%99s-widow-tells-top-gea...

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FluffyKittenofT... replied to 700c | 10 years ago
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700c wrote:

Ok now we have claims of racism, can we invoke Godwin's Law, and kill this thread?

If not, I reckon FluffyKitten's pretty much killed it anyway..!

There needs to be a meta-Godwin's law, stating that as a thread goes on the probability that someone who doesn't understand what Godwin's law is will invoke it entirely incorrectly, approaches unity.

That happens a lot more frequently than an actual Godwin.

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PhilRuss replied to a.jumper | 10 years ago
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And on this morning's ride to work, I had the first "Work Harder" shouted at me from a car. Two young lads in a red hot hatch, setting off the flashing speed limit sign just down the road. /quote]
[[[[[[ Answer: "I am working harder---you're just sitting on yer arse..."
P.R.

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mrmo replied to highto | 10 years ago
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highto wrote:

The bias in the early Public Information films “Work Harder Get a Car” and “Act Your Age, Get a Car” are specifically made to be absurd, and the joke here is centred on the hopeless misinterpretation by Jeremy and James of the brief given to them by Westminster Council.

Maybe the BBC should tell the viewers it is absurd, got a bit of abuse of Cheltenham Race goers last week, using those words, funny thing they were stuck in their stationary flash car whilst I cycled past the queue.

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Ush replied to FluffyKittenofTindalos | 10 years ago
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FluffyKittenofTindalos wrote:
700c wrote:

Ok now we have claims of racism, can we invoke Godwin's Law, and kill this thread?

If not, I reckon FluffyKitten's pretty much killed it anyway..!

There needs to be a meta-Godwin's law, stating that as a thread goes on the probability that someone who doesn't understand what Godwin's law is will invoke it entirely incorrectly, approaches unity.

That happens a lot more frequently than an actual Godwin.

I think you're the only person that I've seen who understands the law!

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K Stand Ken replied to Jonny_Trousers | 10 years ago
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Haven't watched it yet so won't comment specifically.

Nor have I. And I have no intention of watching anything to do with the ultimate tosser Clarkson.
Was anyone really surprised that it was a piss-take?
Oh how I would have loved to be driving my car in the vicinity when Clarkson and Mays were out on bikes. Methinks the words "SMIDSY" might have been uttered (between clenched teeth).

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Steve Worland | 10 years ago
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I once made the mistake of going on BBC's Watchdog to pass comment on 'dangerously assembled bikes'. Never again. Almost everything I said was edited out. The stuff that was left, to suit the storyline, was gimmicky nonsense spliced together from the bits where they got me to wear a cowboy style holster with tools in it (I refused to wear the hat). I suspect Chris Boardman has had similar treatment. When stuff like this is put together, most of it is left on the cutting room floor.... well, the digital equivalent of that

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cubeman | 10 years ago
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If the only thing that came out of last night's Top Gear was that anyone (cyclist, moped, motorbike, car, bus, hgv) running a red light got blown up, I would be a happy cyclist.

Armstrong poster was also very funny.

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cakewalk | 10 years ago
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It it just me that finds the BBCs classification of Top Gear as 'factual', farcical ?

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caaad10 | 10 years ago
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I though most of it was light hearted & tongue in cheek, and typical of TG. But the pile of food dropped from a height to simulate "a cyclist after an accident" was in pretty poor taste.

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farrell | 10 years ago
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My fear when I heard Boardman was involved in this was a hatchet job on him.

He has been putting his head over the parapet on behalf of cyclists and grabbing peoples attention, even non or "anti" cyclists have started to agree with his points. Many people starting championing him as our man for cycling and terms like Cycling Czar get banded around.

The BBC then completely ignore his more recent comments about cycling safety and his points about helmets not being in the top ten things to improve cycling safety.

A week later he's doing a piece with one of the BBC's biggest dickheads and hatchet merchants.

I'd be very wary of a campaign to discredit him, so the "petrolheads*" can laugh and sneer at the bloke we've put up on a pedestal. Make him look stupid on one point and make a huge, public deal out of it and then you can undermine everything else he says, whether it makes good sense or not.

Raging paranoia perhaps? But you'll have to forgive me for having zero faith or trust in the BBC and as Joseph Heller taught us, just because you're paranoid doesn't mean they aren't after you.

*I can not fathom why anybody other than awkward, tube sock abusing, spotty virgins label themselves as petrolheads.

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Ridgebackrambler | 10 years ago
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I watched this through clenched teeth up to the point where Clarkson had a jet engine strapped to his bike and looked like a mutant cross between Mr Toad and Muttley the dog. It then went on to have Hitler and Jesus on bikes and I just switched off. It was pointless puerile bollocks and a totally wasted opportunity.

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DeanF316 | 10 years ago
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It just make me think even more why does anyone want to live or work in London

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highto | 10 years ago
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Chris Boardman did himself and British Cycling a great dis-service by pandering to these idiots. Did he really think that a TV programme whose total audience is aimed at everything that is "Car related" would honestly show an even & balanced review of cars and cycling? With hindsight would he do it again having seen the end product, I think not. Maybe the "Cycle Show" can do the same type of review but from the cyclist's view? Somehow I don't think they would be as biased, or insulting to car drivers as Top Gear was to cyclists and cycling. I am sorry, but I found it very offensive and maybe a TV company that watched it will come up with something more balanced across both areas of motor vehicle driving & cycling.

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Maggers | 10 years ago
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Sadly comments on cycling friendly forums won't achieve much. I don't think taking to twitter, facebook or any other social media will help either and will probably fan the flames of the "Them agaisnt us" or "two tribes" mentality.

No idea of it actually will work but the only rational thing I can think of is to write to the BBC. If it annoys you enough to post on a forum etc and you mean it, spend an extra 5 mins and write a calm, objective letter to Auntie.

https://ssl.bbc.co.uk/complaints/forms/?reset=#anchor

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sanderville | 10 years ago
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So how many people had "work harder - get a car!" shouted at them on their commute today?

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sidesaddle | 10 years ago
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a quick check of #topgear will reveal the immense hurt and sympathy that the public feels. Oppressed minorities rock  4

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jollygoodvelo | 10 years ago
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I agree: don't complain. TG is set up to get a certain number of complaints, it's what they do. BBC simply replies "well, it's been going for ten years now, you knew exactly what you were watching, what did you expect?" The best response is silence.

Also - don't worry about your licence fee having gone towards it: TG is one of the most profitable shows they make (up with Doctor Who and Strictly), it's shown in over 100 countries.

What I should have said before is that it's a missed opportunity to use TG and Clarkson's broad reach to change the perception of drivers who see cyclists as an inconvenience. The last film almost did it. The fact that all the roads they went on seemed to be empty might have been a subtle hint (next time you drive in London, look at all these cars, wouldn't it be better if they weren't here!) - but it was too subtle in my view.

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mtm_01 | 10 years ago
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Complaining to the BBC is the ultimate sign that you require a sense of humour transplant.

It was pretty obvious to me that the parts with Boardman et al were pretty scripted...there was no genuine outrage just the poor acting of people who aren't actors. Boardman looked like he was hiding smiles for most of those segments.

Red and Green - genuine issue. The others were largely the stock TG jokes that most people know are meant in a joke way (those that don't are the idiots who believe foreigners are taking all our jobs and can't be helped anyway).

Frankly the best thing of the whole piece was the Lance Armstrong poster.

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Goldfever4 | 10 years ago
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RE complaining, if we're honest most of the jokes were funny (Lance poster) but there were some in poor taste - especially with mangled bikes.

Personally I have complained not because the jokes were poor but because Top Gear is a popular show and their VT will influence driver behaviour to the detriment of vulnerable cyclists.

Why should I have people leaning out their windows shouting 'GET A JOB GET A CAR' in my face, just because the BBC thinks it is funny?

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RedfishUK | 10 years ago
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I’m not a great fan of TG, it passed it’s sell by date a few years ago, and the cycling thing was just lame

However, buried in the crap were a few salient points (in sort of order)

1. The conditions of the roads are serious issue for cyclist, especially as the woefully inadequate infrastructure and convention tends to force less confident riders into the worst part of the carriageway – of course they went off on a toilet tangent with a unfunny joke about various creams etc

2. Hi Viz Gear didn’t make any difference to behaviour of other drivers, the bus drivers had seen the cyclists but pulled out anyway

3. They did point out that increased cycling will reduce congestion and benefit everyone

4. Pedestrians are not tuned into cyclists and often step out without warning, and yes it is because they rely on traffic noise as a warning.

5. Possibly the most important point, that lots of drivers can be courteous and leave plenty of space (especially if you are filming with at least two camera crews on motorcycles just in front of you). BUT and it’s a large one, this only lasts as long as you don’t impinge on their perceived right to get from A to B without the slightest hold up. This has created the environment where buses indicate and pull out in one manoeuvre, cars pull into cycle lanes to try and force their way into traffic queues, when the carriageway narrows the amount of space they leave reduces, all with the thought that they have no choice.

Such a missed opportunity, I’m sure a decent motoring show could have put this across in a light hearted way..unfortunately TG is a stale imitation of that, and is only kept going as it is a money spinner for the BBC

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StantheVoice | 10 years ago
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I don't know why people are suggesting this was a "missed opportunity". It's Top Gear, what do you really expect? It's for people who really like cars or really like the entertainment/sense of humour that TG offers. It's not there to promote cycling or road safety, much as some here might like it to.

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Neil753 | 10 years ago
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I'm no fan of Top Gear, but I watched the cycling piece, and I'm trying to grasp a few positives.

1. It showed normal guys on bikes, hinting that it's possible to ride a bike even if you're middle aged and inexperienced. A lot of people are intimidated by the fast boys, just like going to the gym for the first time and feeling like you've just entered the set of some body building film.

2. It showed a decent shop with a friendly shop assistant, who treated them well. Again, something that will encourage peeps to go to their LBS.

3. The actual cycling looked pretty safe, and far more accurate than the relentless portrayal of death and injury cycling horror documentary footage so prevalent elsewhere.

4. Chris Boarman came across as polite, patient and rational, which must give power to his political elbow.

5. The point that cyclists ease congestion may well have been grasped by a fair number of petrolheads, who may not have thought of cyclists as an advantage before.

6. As cycling becomes ever more popular, pieces like this will subliminally hasten peoples' desire to disassociate themselves from any anti-cycling sentiment.

No matter how bizarre the piece, I think on balance that cycling comes out the winner.

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liverlepool | 10 years ago
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Having pondered the piece, it did make some good points.

- I commute in Liverpool where there is no where near the traffic of London, but when I have ridden there I was shocked at the attitude of cyclists (yes, some self-righteousness shock horror) and I was terrified of the buses (there was some pretty aggressive gesticulation), exactly as portrayed.
- Cyclists not obeying the law winds me up never mind car drivers.
- The bits about riding toys and not being able to afford a car really made me laugh.
- There was a message to be more considerate and that road design is wholly outdated.

I actually thought the segment suffered from not being deliberately offensive enough though!
We all suffer at the hands of some terrible drivers and this wasn't acknowledged. I followed the reaction on twitter and far too many people failed to see the points aimed at drivers. Too often people tweeted how they loved the anti-cycling piece and that Clarkson had got one over on the cyclists.
We might feel challenged when there is criticism aimed at us and had the film taking the p!ss out of car drivers more, the twitter masses would also have had more food for thought.

Finally (if anyone is still reading this!) I was initially aghast at the mangled bikes, which I thought was offensive to families of those who have been killed. I'm still abit uncomfortable with this but it did reinforce the fact that accidents are serious and cyclists fragile. Maybe that isn't a bad thing.

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FluffyKittenofT... | 10 years ago
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Didn't actually see it as in general I cant abide the BBC.

But I will never understand how motorists seem to be so blind to their own red-light jumping habits. Many cyclists seem to have absorbed this selective blindness and will join in with self-flagellating complaints about cyclists exclusively. In my view the complaints about cyclists RLJing have a major element of 'projection'.

I can only assume that drivers think it doesn't 'count' if you do it shortly after the lights change. But, especially when combined with Boris shortening the pedestrian phase, it is a kind of theft, stealing time from the pedestrians who have learned to hang back, taking such RLJing entirely for granted.

I'd be fine with a crackdown on RLJing as long is were applied equally to all road users.

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jchaseox | 10 years ago
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You've got a typo. The catch line for the first video was 'Work harder. Get a car', was it not?

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Col Nago | 10 years ago
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TG is earning the Beeb (and Clarkson) millions and they will put out whatever they think sells. The bad-toothed, fat, ugly baboon man (AKA Clarkson) probably has editorial control anyway so his schoolboy humour will prevail. Boardman is no idiot so I am sure he knew what was coming.

Best to shrug and move on. The more we protest the more the baboon man will see it as proof of the lack of SOH of cyclists.

I watch TG as I can't abide "Call the Midwife" and I need some Sunday evening sofa fodder. A small amount is faintly amusing and the car technology can be interesting (e.g. the Maclaren P1). I fast forward the inane bits the baboon man is in. It long ago became tired, boring and formulaic and the Beeb, the baboon man and co are lazy and arrogant about their audience. It needs a major revamp soon and if I were running the Beeb I would sell all their rights to it now for a very large lump sum - but that will never happen.

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Jerm | 10 years ago
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Funniest thing I've seen in ages. Loved the lance Armstrong poster - 'cyclists are untrustworthy'. That'd make a great jersey. It's supposed to be entertainment. I was entertained. Job done.

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dunnoh | 10 years ago
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I thought it was alright. It illustrated that the vast majority of car drivers are fine. It showed how awful the roads are and how dangerous large vehicles behave. I think the last message showing a nice empty road with a cyclist and a car driver co-existing and a positive message about giving us an inch so they could have a mile will have more impact on drivers than any public safety commercial. I'm sure I got a bit more width today riding in than usual!

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