Clothing firm Meame raising Crowdcube capital to fund growth (+ video)

Islington-based commuter cycle clothing firm Meame, which combines classic British tailoring with smart fabrics to help make cyclists stylish and visible, has turned to the crowdsourced investment platform Crowdcube to raise funds for its next stage of growth.

The business was founded in 2015 by Islington-based Megan Aylott, a Central St Martins graduate, and her husband Steven Azancot, a designer, and aims to create fashionable yet functional clothing for urban cycle commuters.

The company is looking to raise £180,000 in exchange for a total equity stake of 16.67 per cent.

With eight days left of its campaign, it is so far more than a third of the way towards achieving that goal with nearly 100 investors pledging a total of £65,300 in investment.

Meame has also found a high-profile fan in the peloton – with Quick Step Floors sprinter Marcel Kittel posting a picture of himself in one of its jackets to social media last month.

Long ride done & now ready for a coffee in the city of Girona with my new @MEAMElondon jacket! pic.twitter.com/uwVUjgFoSi

— Marcel Kittel (@marcelkittel) March 2, 2016

“We’re at an exciting stage of the business, and I’d love the community to join us on the journey,” said the founders.

“Meame are at the seed stage and with backing we can grow into something beautiful developing innovations that complement our everyday life.

“We are more conscious of our health and well-being and I believe clothing should aid your lifestyle allowing you to love an active life with no barriers.

“Get on board, let’s do this together and build a functional and fashionable future”  

They added: “It’s very exciting to able to offer the opportunity to our customers and brand advocates to share in our success and to be a part of #meamefuture.”  

#meamefuture from Megan Aylott on Vimeo.

Crowdcube has proved a popular platform for young business in the cycling industry to raise money to finance their expansion.

Huez* and Le Col have both run campaigns on it, while Vulpine has returned there for a second wave of investment after securing more than £1 million in backing in its initial campaign in 2015.