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Survey says commuters who switch to cycling save over a Grand a year; Team car almost takes out Vuelta rider – but he wins stage; Indoor cycling brand Peloton reveals $196m loss ahead of IPO; future Vuelta start in Morocco? + much more on the live blog

All today's news from the site and beyond.....
28 August 2019, 17:34
Marrakech - CC BY SAA 3.0 by Luc Viatour on Wikimedia Commons
Morocco start for La Vuelta

To date, the only Grand Tour to have started outside Europe was last year's Giro d'Italia ... but according to Spanish press reports (covered in English here) Morocco is hoping to bring the Vuelta to North Africa for the first time. Discussions are at a preliminary stage only. but organisers of the Spanish race seem keen.

28 August 2019, 17:07
Commuting by bike saves £1,400 a year on average finds new poll

A survey from Argos has found that travelling to work by bike could save the average commuter almost £1,400 a year.

That’s based on 2,000 respondents to a survey commissioned by the retailer saying that they spend on average £28 a week commuting by car or public transport, reports The Mirror.

Of course, if you don’t own a bike there are some upfront expenses – buying a bicycle plus accessories such as a decent lock, lights and perhaps panniers and rainwear, though all of that can be got at a saving through the Cycle to Work scheme.

London cyclists at Hyde Park Corner (copyright Britishcycling.org_.uk).jpg

A spokesman for Argos said: "With train fares newly announced to increase again in January, many workers are really feeling the financial pinch of their daily commute.

"We're all familiar with that rage-inducing feeling of being jam-packed on a hot train or stuck in bumper-to-bumper traffic, so it's no wonder that so many are looking at cycling to help them save money, while also staying fit and de-stressed.

"Our data shows that sales of adult bikes have risen almost 70 per cent in the last three years, while folding bikes are proving even more popular and have doubled in the same time.

"If you're new to cycling then a folding bike is the perfect introduction to the world of cycle lanes and helmets as you can easily mix your ride with a stint on public transport."

28 August 2019, 15:18
Video: Team car almost takes out own rider at Vuelta - though he went on to win the stage

Burgos-BH had two riders in today's three-man break at the Vuelta - mountains classification leader Angel Madrazo and Jetse Bol, riding alongside Jose Herrada of Cofidis.

We're not sure whether it was having two riders to keep tabs on that led to the driver of the team car becoming distracted - but here's the moment he rear-ended Madrazo, who had to veer sharpky to the right, both he and Herrada pulling off terrific saves to stayy upright.

It would have been all smiles on the team bus afterwards though - Madrazo won the stage, while Bol finished second for a memorable 1-2 for the UCI Professional Continental team.

28 August 2019, 15:03
Ouchee
28 August 2019, 12:55
More Peloton number-crunching

Scroll back for the initial news that the spinbike startup lost $196 million last year despite recording a $915 million turnover...

28 August 2019, 11:37
The man and his dog riding around and grabbing headlines in Halifax

Lining himself up for a mega eyewear deal a la Peter Sagan is Frankie the beagle, who can often be seen on the back of his owner Gary Mullins as he cycles around the West Yorkshire town...

28 August 2019, 11:31
When the medical profession and cycling collide

This emergency nurse was called into action based on her knowledge of the BOA dial system... the cyclist involved is apparently alive and well!

28 August 2019, 11:23
PC Steve Hudson, pioneer of West Midlands Police Close Pass Initiative, reportedly battling cancer

PC Hudson, who along with fellow officer PC Dave Hodson has been officially recognised for his efforts to improve road safety by the Road Danger Reduction Forum and Cycling UK, is sadly battling cancer. In the tweet above Dr Robert Davis highlights the importance of stem cell donation to help cancer patients find a match; if you want to register to donate click the link here

28 August 2019, 10:59
Mark Cavendish back on the boards at Six Day London
28 August 2019, 10:29
Easy mistake to make ...

Broadcaster Sian Welby has been left a little red-faced after trying to high-five a cyclist in London yesterday ...

28 August 2019, 08:32
2 million bikes stolen in the US last year
529 garage stats

Maybe bike theft isn't quite so prevalent in Blighty after all, as a project by bike recovery service 529 garage concluded that over 2 million were stolen in the US last year - equivalent to a bike theft every 30 seconds. 

While we can't find a study of this scope and detail from the UK, Bike Register estimate that around 376,000 are stolen each year, and Cycling Industry News note that bike theft is estimated to make up about 2% of all reported crime.

28 August 2019, 07:12
Peloton files for an initial public offering... and reveals they lost $196 million in a year
peloton ad pic

You may have seen the adverts during every commercial break on ITV4's Tour de France coverage last month; you may have even heard about their failed lawsuit against Youtuber Shane Miller for daring to call a video 'The Peloton Podcast', or the current one against  them for using unlicensed music... but the latest from the fitness industry's most heavily marketed spinbike is that all that attention has resulted in a rather substantial haemorrhaging of cash, with Peloton reporting losses of $196 million in the year to 30th June according to the FT

Like many buzzy startups Peloton relied heavily on huge swathes of private investment to scale up, and despite the losses accelerating they did report that turnover double to around $915 million last year. 

In his initial pitch to file the company for an IPO, Peloton's CEO and co-founder John Foley insisted that Peloton "sells happiness" and is "so much more" than a piece of fitness equipment: “It is no secret that exercise makes us feel good. It’s simple science: exercising creates endorphins and endorphins make us happy."

They're looking to raise another $500 million in the IPO, and warned in its filing that they may not turn a profit or ever maintain profitability in the future. Do you think happiness is a two grand spin bike and £40 a month subscription, or are Peloton's financial woes a good indication they're heading for the scrapheap? Let us know what you think in the comments of course...

28 August 2019, 07:06
Specialized team up with 3D carbon experts (called Carbon) to launch new S-Works Power saddle

Described as a 'next-gen' saddle crafted with a 3D-printed carbon lattice, developed by a company handily named Carbon, the design and build is supposed to absorb impact and improve rider stability, therefore reducing the chance of injury. We've no news on when this will be available, prices etc just yet, but we'll be hassling Specialized for more info in due course...

28 August 2019, 07:02
Vuelta stage 5: hills

Not one for the sprinters today as the peloton take on category 1, 2 and 3 climbs on the 170km route. 

Arriving at road.cc in 2017 via 220 Triathlon Magazine, Jack dipped his toe in most jobs on the site and over at eBikeTips before being named the new editor of road.cc in 2020, much to his surprise. His cycling life began during his students days, when he cobbled together a few hundred quid off the back of a hard winter selling hats (long story) and bought his first road bike - a Trek 1.1 that was quickly relegated to winter steed, before it was sadly pinched a few years later. Creatively replacing it with a Trek 1.2, Jack mostly rides this bike around local cycle paths nowadays, but when he wants to get the racer out and be competitive his preferred events are time trials, sportives, triathlons and pogo sticking - the latter being another long story.  

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28 comments

Avatar
Sriracha | 4 years ago
0 likes

What a fatuous survey by Argos, designed to produce the headlines they wanted. Sure, they could equally well save all that money if they walked to work instead. There is a reason why they don't walk the 30+ miles per day to make that saving, and I suspect for most a bike would not change that either.
(and the poor saps are toiling 50 weeks per year, according to the arithmetic).

Avatar
nick h. | 4 years ago
4 likes

I read an interview with a Peloton boss in the press recently. She said "Excellence is the most important habit you can curate in life." So the company is clearly out of ideas. 

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FluffyKittenofT... replied to nick h. | 4 years ago
5 likes
nick h. wrote:

I read an interview with a Peloton boss in the press recently. She said "Excellence is the most important habit you can curate in life." So the company is clearly out of ideas. 

 

Classic vaccuous corporate wank.  So much self-aggrandizing empty verbiage and borderline-illiteracy crammed into once sentence!

 

We have 'excellence' as a generic 'quality' that apparently exists independent of any given activity or set of values, 'excellence' as a 'habit' that you can somehow generically cultivate across all domains, and finally 'habits' as things one can deliberately add to a collection and then formally exhibit.

 

And none of it has anything to do with an overpriced exercise-bike with an inflated marketting budget.

 

(I wonder if she got confused with 'cultivate' there?  You can cultivate habits, people don't generally 'curate' them).

 

 

Avatar
hawkinspeter replied to FluffyKittenofTindalos | 4 years ago
2 likes
FluffyKittenofTindalos wrote:
nick h. wrote:

I read an interview with a Peloton boss in the press recently. She said "Excellence is the most important habit you can curate in life." So the company is clearly out of ideas. 

 

Classic vaccuous corporate wank.  So much self-aggrandizing empty verbiage and borderline-illiteracy crammed into once sentence!

 

We have 'excellence' as a generic 'quality' that apparently exists independent of any given activity or set of values, 'excellence' as a 'habit' that you can somehow generically cultivate across all domains, and finally 'habits' as things one can deliberately add to a collection and then formally exhibit.

 

And none of it has anything to do with an overpriced exercise-bike with an inflated marketting budget.

 

(I wonder if she got confused with 'cultivate' there?  You can cultivate habits, people don't generally 'curate' them).

Yeah, I suppose it depends on how many habits you have and whether you want to display them.

 

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burtthebike replied to FluffyKittenofTindalos | 4 years ago
1 like
FluffyKittenofTindalos wrote:

I wonder if she got confused with 'cultivate' there?  You can cultivate habits, people don't generally 'curate' them.

I once knew a monk who had quite a collection, which he was fond of cataloguing, or curating if you like.

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quiff | 4 years ago
8 likes

I want to know whether the trauma nurse thinks the BOA dials "definitely saved the cyclist's life".

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ROOTminus1 replied to quiff | 4 years ago
5 likes
quiff wrote:

I want to know whether the trauma nurse thinks the BOA dials "definitely saved the cyclist's life".

Not sure about the BOAs themselves, but the nurse certainly did! Dr's would have cut them off and the cyclists' significant other would have certainly murdered them for the needless waste of expensive shoes had she not stepped in to release the dials.

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alchemilla | 4 years ago
8 likes

Can't understand why anyone would prefer to cycle looking at a screen over cycling outside looking at the real world. Far more interesting outside.

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McVittees replied to alchemilla | 4 years ago
2 likes
alchemilla wrote:

Can't understand why anyone would prefer to cycle looking at a screen over cycling outside looking at the real world. Far more interesting outside.

That’s because you’re assuming the choice is between riding inside or riding outside, when it might be riding inside or not riding at all e.g. you can’t commute and it’s 8pm by the time the kids have gone to bed.  

For me it’s also about effective use of time.   I like racing and in a week I can make a lot more gains in 7 hours mostly riding indoors than trying to do the same outdoors.  

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burtthebike replied to alchemilla | 4 years ago
3 likes
alchemilla wrote:

Can't understand why anyone would prefer to cycle looking at a screen over cycling outside looking at the real world. Far more interesting outside.

Sustrans advertising agency came up with the perfect illustration of that:

"Why ride a bike that's chained to the floor?"

Avatar
theloststarfighter | 4 years ago
1 like

I know I'd use a static trainer and Zwift but at present we have an old exercise bike from a charity shop, probably cost us £15.  I can get on that and have the missus come in from time to time and tell me to shift my ass. The Peleton advert makes me feel slightly sick, can't put my finger on why.

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srchar replied to theloststarfighter | 4 years ago
3 likes
theloststarfighter wrote:

The Peleton advert makes me feel slightly sick, can't put my finger on why.

Could be because the trainer bloke looks a bit "date rapey" according to Mrs Srchar.

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ktache | 4 years ago
2 likes
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srchar | 4 years ago
2 likes

Peloton doesn't currently do anything you couldn't do in the 80s with an exercise bike and a VHS video. The only thing that has improved is the branding.

Remember that the current product might not be what the valuation is based on.  Netflix was once a seemingly stupidly-valued mail order DVD rental company.  Uber's current valuation is based on their intent to replace drivers with computers.  Friends of mine thought I was mad for buying shares in Revolut a few years ago ("who wants to trust an app with their money?"), but the valuation has quintupled since then</humblebrag>.  Peloton might well have something in their business plan that will revolutionise some sector of the home fitness or gym markets. Disclosure: I won't be investing.

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nick h. replied to srchar | 4 years ago
0 likes
srchar wrote:

Friends of mine thought I was mad for buying shares in Revolut a few years ago ("who wants to trust an app with their money?"), but the valuation has quintupled since then</humblebrag>.  

I got a Revolut card a few weeks ago. Haven't used it. But the packaging was terrific.

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srchar replied to nick h. | 4 years ago
0 likes
nick h. wrote:

I got a Revolut card a few weeks ago. Haven't used it. But the packaging was terrific.

Glad to hear it! It's not really for those of us in developed economies with established financial institutions and entrenched thinking that "traditional bank == safe, challenger/online bank == risky", nice though it is to change money at interbank rates and spend in multiple countries with one card. The "killer app" for Revolut is providing banking services in countries with poor financial infrastructure - that's where the growth will be and that's what the valuation is based on.  There's some stiff competition though...

Incidentally, I walk past the Spitalfields branch of Peloton almost every day. It is rare to see a customer in there.

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Rick_Rude | 4 years ago
2 likes

As has been mentioned seems the current secret to big business is finding a rich parent backer as such then appearing out of nowhere as if you're an established, built from the ground up outfit. Then a few years down the line everyone finds out it's all bollocks and there's no profit to be had and only a load of execs ever made decent money from it. 

Look at Tesla. Can't even make enough cars to even make a profit even if people wanted them. 

Peleton has always stunk the place up though, the pricings were stupid and seemed only to appeal to people in studio apartments with massive glass windows. Seriously, what does it do that a direct drive turbo does miles better? Maybe you can throw yourself about on it more vigorously and not break your carbon frame? 

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antigee | 4 years ago
2 likes

Quick pro rata of population shows the UK cycle theft total per person is within about 10% of the US number...of course if you really want to work the stats then the rate of theft must be higher in the US which would suggest that UK thieves are less productive and are failing to be competitive by international standards maybe change the headline to "UK reduces policing to allow productivity improvements in cycling's boom sector"?

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roadmanshaq | 4 years ago
6 likes

If you ever wanted proof that 'the markets find the most efficient solutions' is a load of bollocks then you can't really make a better example than peloton.

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peted76 | 4 years ago
4 likes

I have a friend who jumped on the Peloton bike bandwagon at the start of this year, she's turned 'fit' almost exclusively it seems from it and raves about it. She does aerobic classes (off the bike) with it, arm weights while on it and cooldowns and warm ups, I believe she's spinning six days a week. It's a proper 'gym bunny' thing, weights while you spin, hovering off the saddle malarkey..  Not my cup of tea but I can totally see the benefits she's had from it.  I'd love to have one for MrsD but unfortunately, I've not got a penthouse or glass-fronted beach house to put one in #sadface 

 

Avatar
FluffyKittenofT... replied to peted76 | 4 years ago
4 likes
peted76 wrote:

I have a friend who jumped on the Peloton bike bandwagon at the start of this year, she's turned 'fit' almost exclusively it seems from it and raves about it. She does aerobic classes (off the bike) with it, arm weights while on it and cooldowns and warm ups, I believe she's spinning six days a week. It's a proper 'gym bunny' thing, weights while you spin, hovering off the saddle malarkey..  Not my cup of tea but I can totally see the benefits she's had from it.  I'd love to have one for MrsD but unfortunately, I've not got a penthouse or glass-fronted beach house to put one in #sadface 

 

 

I was assuming the beautiful residence in the idyllic location with beautiful weather came with the Peleton membership.  Made it seem quite tempting.  If that's not the case I'll pass.

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ridiculouscyclist | 4 years ago
2 likes

Really fail to see how the Peloton system has any attraction at all, except to a very small market of people with a lot of money to waste. Spending a stack of money to workout while staring at a person who tells you how well you're doing. Am I missing something? The novelty must last all of about half an hour! Zwift must be laughing themselves silly.

Avatar
Judge dreadful replied to ridiculouscyclist | 4 years ago
2 likes
ridiculouscyclist wrote:

Really fail to see how the Peloton system has any attraction at all, except to a very small market of people with a lot of money to waste. Spending a stack of money to workout while staring at a person who tells you how well you're doing. Am I missing something? The novelty must last all of about half an hour! Zwift must be laughing themselves silly.

 

I found myself down by Spitalfields market, in London, a week or so ago. On my way back towards Liverpool Street station, I passed a ‘Peloton showroom’. It is very slickly marketed, and the ‘showroom’ is very polished looking. I can see why people could be tempted to part with their hard earned, initially anyway.

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Drinfinity | 4 years ago
0 likes

Tried Peloton a couple of times in a hotel gym. It tries to recreate that spin class experience, with a perpetually cheerful gym bunny and his baseball cap as the visuals. A ticker on the side shows how well you are doing compared to Brad from Oregon . Fortunately the big screen can be set to data only, and it tips down so I could rest my phone on it and watch Sufferfest instead.

There doesn’t appear to be any feedback loop from app to trainer. You just twiddle the red knob to change resistance. 

So repetitive visuals, basic hardware functionality, no integration of hardware to other platforms (you can export your data, but not use other apps directly), more expensive than anything else? I don’t think marketing is going to keep that alive.

 

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Judge dreadful | 4 years ago
0 likes

Regarding the Peloton thing, it seems to be the way things are done of late. A business turns over a lot, but makes no profit, or actually makes a loss, but people still throw money at it. Look at Uber, and Amazon / numerous professional football clubs for other examples. Turnover for vanity, profits for sanity, not anymore it would seem. It seems that it’s being used as a ‘loss leader’ . By whom, and for what, is a mystery.

Avatar
vonhelmet replied to Judge dreadful | 4 years ago
5 likes
Judge dreadful wrote:

Regarding the Peloton thing, it seems to be the way things are done of late. A business turns over a lot, but makes no profit, or actually makes a loss, but people still throw money at it. Look at Uber, and Amazon / numerous professional football clubs for other examples. Turnover for vanity, profits for sanity, not anymore it would seem. It seems that it’s being used as a ‘loss leader’ . By whom, and for what, is a mystery.

Data.  It's always about the data.  They're going to get loads of user data from their widget and that data will be amazingly dataful and they'll sell it to people who like data who will data the data into data so they can data data the data and then they'll have the data they need.

Avatar
burtthebike replied to vonhelmet | 4 years ago
2 likes
vonhelmet wrote:
Judge dreadful wrote:

Regarding the Peloton thing, it seems to be the way things are done of late. A business turns over a lot, but makes no profit, or actually makes a loss, but people still throw money at it. Look at Uber, and Amazon / numerous professional football clubs for other examples. Turnover for vanity, profits for sanity, not anymore it would seem. It seems that it’s being used as a ‘loss leader’ . By whom, and for what, is a mystery.

Data.  It's always about the data.  They're going to get loads of user data from their widget and that data will be amazingly dataful and they'll sell it to people who like data who will data the data into data so they can data data the data and then they'll have the data they need.

Have you got any evidence to show that? or data?

Avatar
brooksby replied to burtthebike | 4 years ago
3 likes
burtthebike wrote:
vonhelmet wrote:
Judge dreadful wrote:

Regarding the Peloton thing, it seems to be the way things are done of late. A business turns over a lot, but makes no profit, or actually makes a loss, but people still throw money at it. Look at Uber, and Amazon / numerous professional football clubs for other examples. Turnover for vanity, profits for sanity, not anymore it would seem. It seems that it’s being used as a ‘loss leader’ . By whom, and for what, is a mystery.

Data.  It's always about the data.  They're going to get loads of user data from their widget and that data will be amazingly dataful and they'll sell it to people who like data who will data the data into data so they can data data the data and then they'll have the data they need.

Have you got any evidence to show that? or data?

Definitely needs a graph to illustrate the point   3

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