Headquartered in Lille, France, Decathlon is a worldwide chain of sporting goods stores with 17 UK outlets.
Some 30 percent of Decathlon UK's turnover comes from bikes and related goods and like many such operations, Decathlon focusses on value for money with its own-brand products.
Decathlon offers two bike ranges: B'Twin for road and hybrid bikes and accessories, these include the B’Twin Ultra 920, BTwin Triban 500 SE road bike and the B’Twin Alur 700. They also do Rockrider mountain bikes. Its Orao eyewear range, Aptonia nutrition, Quechua outdoors sports and Geonaute electronics also include items that are useful for cycling.
Well made, comfortable non-bib shorts for those who like a lot of padding
Surprisingly potent, funky looking and frugal, but very much a secondary/back up light
Basic but effective wind-proof layer, best for upright riding positions; good value
Excellent all-purpose coat for commuting and pretty much everything else in cold weather; a bargain
Well-specced city bike that's enjoyable to ride and good value
Great pump for amateur use, and cheap enough to carelessly throw in the back of the race vehicle
Absolute cracker: waterproof, super visible, lightweight and reasonable fit at a fantastic price
Decent value light for being seen, but not quite as much oomph as the latest similar-sized lights
Great value road helmet with excellent attention to detail but try for size first