Work commissioned by mobile phone company... because bicycles are 'mobile devices' too (geddit!?)...

A group of young artists in Slovenia have breathed new life into 20 old bicycles by transforming them into unique works of art that can still do what they were designed to do – get ridden by people.

The artists, who belong to the Multpraktik Collective, took ten days to complete the project which had been commissioned by local mobile phone company Orto – the link, so far as we can work out, is that bicycles and cellphones are both ‘mobile devices.’

Orto has a page on its website dedicated to the project with pictures and background on all of the bikes – Google Translate may come in useful here – which the mobile phone company has made available as competition prizes to its followers on Facebook and Twitter.

The artists involved on the project also produced a video showing some of the work they undertook to transform the bikes.

Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.