You may recall our story from a week or so ago talking about round-the-world cyclist James Bowthorpe planning on spending 24 hours riding a Rollapaluza rig in the window of London cycling cafe Look Mum No Hands!
Well, not only did James meet the challenge of riding around the clock in full view of the good denizens of London's Old Street - as well as our man TR armed with his trusty camera - but he also racked up an incredible 670 kilometres while he was doing it.
Tha's more than 400 miles. It's equivalent to three longish stages of the Tour de France. In a comparison that James would perhaps appreciate more than most of us, it's around a sixtieth of the circumference of the earth.
Commenting on his feat afterwards James said: "I can't take all the credit for this because only a small part of me actually enjoyed it, the other part of me thinks I'm an idiot. And a show off."
And after all that he still had the energy to give a talk about his adventures after finishing his 24-hour stint in the saddle earlier this evening.
Chapeau to James, and we look forward to covering his build-up to RAAM in the year ahead.
Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.