You may recall our story from a week or so ago talking about round-the-world cyclist James Bowthorpe planning on spending 24 hours riding a Rollapaluza rig in the window of London cycling cafe Look Mum No Hands!
Well, not only did James meet the challenge of riding around the clock in full view of the good denizens of London's Old Street - as well as our man TR armed with his trusty camera - but he also racked up an incredible 670 kilometres while he was doing it.
Tha's more than 400 miles. It's equivalent to three longish stages of the Tour de France. In a comparison that James would perhaps appreciate more than most of us, it's around a sixtieth of the circumference of the earth.
Commenting on his feat afterwards James said: "I can't take all the credit for this because only a small part of me actually enjoyed it, the other part of me thinks I'm an idiot. And a show off."
And after all that he still had the energy to give a talk about his adventures after finishing his 24-hour stint in the saddle earlier this evening.
Chapeau to James, and we look forward to covering his build-up to RAAM in the year ahead.
Simon has been news editor at road.cc since 2009, reporting on 10 editions and counting of pro cycling’s biggest races such as the Tour de France, stories on issues including infrastructure and campaigning, and interviewing some of the biggest names in cycling. A law and languages graduate, published translator and former retail analyst, his background has proved invaluable in reporting on issues as diverse as cycling-related court cases, anti-doping investigations, and the bike industry. He splits his time between London and Cambridge, and loves taking his miniature schnauzer Elodie on adventures in the basket of her Elephant Bike.